In this episode of The SemiConscious Podcast, Tim speaks with Amir Sherman, a veteran business development consultant in the semiconductor industry. Amir shares his 25-year journey - from teaching microcontrollers the army to holding leadership roles at Arrow Electronics, and later joining Edge Impulse.

The conversation explores the evolving landscape of Edge AI, the challenges semiconductor companies face in meeting real-world AI demands, and how embedded AI is reshaping microcontroller design. Amir explains the distinctions between microcontrollers and AI accelerators, the confusion customers face in choosing the right hardware, and the critical role of software ecosystems in driving adoption. He predicts a continued wave of software start-ups and acquisitions as chipmakers scramble to replicate Nvidia’s integrated software-hardware model. Amir also reflects on the opportunities emerging for start-ups and young engineers in solving these complex challenges.

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As the editor-in-chief of Elektronik Praxis, a well known and highly respected German-language publication for electronics design engineers, Maria Beyer-Fistrich is helping to lead the response of journalists and the traditional news media to the sweeping changes in the habits of professional consumers of product and technical news. How does a media organisation today satisfy the desires of the TikTok generation as well as of veteran professionals?

Maria has serious plans in place for the evolution of Elektronik Praxis' products and its journalistic methods. Listen to her explain to Semi Conscious host Tim Weekes what's changing at Elektronik Praxis, and how marketing executives in the electronics industry should be retooling their engagement with the professional media.

Hosted on Acast. See acast.com/privacy for more information.