Episodes

  • SemiConscious - Episode 11 - Amir Sherman

    SemiConscious - Episode 11 - Amir Sherman
    Jun 20 2025

    In this episode of The SemiConscious Podcast, Tim speaks with Amir Sherman, a veteran business development consultant in the semiconductor industry. Amir shares his 25-year journey - from teaching microcontrollers the army to holding leadership roles at Arrow Electronics, and later joining Edge Impulse.


    The conversation explores the evolving landscape of Edge AI, the challenges semiconductor companies face in meeting real-world AI demands, and how embedded AI is reshaping microcontroller design. Amir explains the distinctions between microcontrollers and AI accelerators, the confusion customers face in choosing the right hardware, and the critical role of software ecosystems in driving adoption. He predicts a continued wave of software start-ups and acquisitions as chipmakers scramble to replicate Nvidia’s integrated software-hardware model. Amir also reflects on the opportunities emerging for start-ups and young engineers in solving these complex challenges.

    Hosted on Acast. See acast.com/privacy for more information.
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    41 mins
  • Semiconscious - Episode 10

    Semiconscious - Episode 10
    May 2 2025
    If new generations of electronics design engineers, are not reading print magazines any more, where have they gone? Semi Conscious talked to The Electronics Reporter, Stuart Cording, to find out. He's got fascinating things to say about the importance of embracing video and social media. His advice to electronics component manufacturers? Meet tomorrow's design engineers where they are, and invest in learning about how to use the new digital forms of communication effectively.

    Hosted on Acast. See acast.com/privacy for more information.
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    40 mins
  • Semiconscious - Episode 9

    Semiconscious - Episode 9
    Apr 15 2025

    As the editor-in-chief of Elektronik Praxis, a well known and highly respected German-language publication for electronics design engineers, Maria Beyer-Fistrich is helping to lead the response of journalists and the traditional news media to the sweeping changes in the habits of professional consumers of product and technical news. How does a media organisation today satisfy the desires of the TikTok generation as well as of veteran professionals?

    Maria has serious plans in place for the evolution of Elektronik Praxis' products and its journalistic methods. Listen to her explain to Semi Conscious host Tim Weekes what's changing at Elektronik Praxis, and how marketing executives in the electronics industry should be retooling their engagement with the professional media.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins
  • Semiconscious - Episode 8

    Semiconscious - Episode 8
    Jan 28 2025
    Tim Weekes of TKO Marketing Consultants sat down with Rich Nass and Patrick Hopper of Embedded Computing Design magazine to talk about where today's electronics design engineers are finding their information and new technology ideas. Rich and Patrick are embracing new ways to serve their audience, from podcasts and video shows to traditional long-form articles. It's a fascinating exploration of the evolution of electronics media - watch what two veterans of the field are thinking today!

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins
  • Semi Conscious - Episode 7

    Semi Conscious - Episode 7
    Jan 22 2025
    The electronics industry is always changing, but the mid-2020s are seeing more upheaval than ever: geopolitical tension, the race to supply AI chips, and the continuing repercussions of the early 2020s' supply chain crisis - all this is exercising the minds of the industry's leaders. The Ojo-Yoshida Report exists to help electronics industry executives navigate their way through the business's choppy waters. Here, Bolaji Ojo, founder of the Ojo-Yoshida Report, describes the big issues that his media platform is investigating, and explains how the platform is gearing up to provide even more insight and analysis to its subscribers.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • Semiconscious - Episode 6

    Semiconscious - Episode 6
    Dec 13 2024
    At the recent Electronica 2024 trade show in Munich, Semi Conscious sat down with Alexandra Kazerounian, senior marketing manager of Alif Semiconductor, for a wide-ranging discussion about the semiconductor industry and the microcontroller market. Listen in for an insight into the potential for microcontrollers to become the key component in AI at the edge. Hear as well Alexandra's perspective on the opportunities for women in the semiconductor industry - and the factors which hinder the industry's use of the skills and energies of the female half of the world's talent pool.

    Hosted on Acast. See acast.com/privacy for more information.
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    15 mins
  • Semiconscious - Episode 5

    Semiconscious - Episode 5
    Sep 6 2024

    Electronic waste is the dirty subject that the semiconductor industry chooses not to think about. Now industry leader Ole Gerkensmeyer is on a mission to put this failing right. He's amassed impressive knowledge about the scale of the problem of electronic waste, and the causes of it - and he has some interesting ideas about how to start a circular economy in electronics to reduce the size of the electronic trash heap.

    Here, Ole talks to Semi Conscious's Tim Weekes all about waste, and what to do about it.

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
  • Semiconscious - Episode 4

    Semiconscious - Episode 4
    May 23 2024
    In this Semi Conscious episode, veteran electronics journalist Nick Flaherty describes the industry's perennial and acute problem of recruitment and staffing as it bids to almost double annual revenues in the years to 2030. Outside his role as a journalist, Nick is an inspiring educator, helping to run voluntary community groups for budding engineers and developers. Nick talks about the not-for-profit organisation behind the scheme, and explains why its inclusive ethos is a good model for the entire technology industry.

    Hosted on Acast. See acast.com/privacy for more information.
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    20 mins