The Footballco Business Podcast Podcast By Footballco cover art

The Footballco Business Podcast

The Footballco Business Podcast

By: Footballco
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.Footballco Economics Football Soccer
Episodes
  • Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

    Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
    Mar 26 2026
    Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast. Bayo joined us to discuss…. Being the strongest man in football How his size created misconceptions about his ability How KSI and FIFA brought him new fans Why building a player brand was essential for his career His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon Why his Beast Mode On Podcast is more than just another former pros' podcasts His favourite and dream guests
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    35 mins
  • How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

    How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
    Mar 12 2026
    With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever. With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe. Between them, they covered... What it's like playing at a World Cup and handling the media The marketing cliches to avoid How fans will be consuming the World Cup Going beyond second-screening Working with athletes What fans are really watching on YouTube And much more!
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    43 mins
  • What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

    What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
    Mar 3 2026
    As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s. From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.
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    21 mins
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