Episodes

  • Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

    Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
    Mar 26 2026
    Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast. Bayo joined us to discuss…. Being the strongest man in football How his size created misconceptions about his ability How KSI and FIFA brought him new fans Why building a player brand was essential for his career His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon Why his Beast Mode On Podcast is more than just another former pros' podcasts His favourite and dream guests
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    35 mins
  • How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

    How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
    Mar 12 2026
    With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever. With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe. Between them, they covered... What it's like playing at a World Cup and handling the media The marketing cliches to avoid How fans will be consuming the World Cup Going beyond second-screening Working with athletes What fans are really watching on YouTube And much more!
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    43 mins
  • What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

    What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
    Mar 3 2026
    As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s. From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.
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    21 mins
  • The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

    The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
    Feb 17 2026
    On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights? Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the dangers and opportunities of renaming heritage stadiums, and why stadiums in the US command such a premium. Read more about The Sponsor’s European Stadium Naming Rights Fair Market Value Report - https://www.thesponsor.com/revealed-european-stadium-naming-rights-fair-market-sponsorship-values-2026/
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    28 mins
  • Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

    Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
    Feb 2 2026
    This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League Olek Loewenstein - President of Sports Content at Televisa Univision Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos It’s moderated by our own SVP for the Middle East, Andy Jackson.
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    45 mins
  • Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

    Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
    Jan 15 2026
    The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about... The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing too many collabs? Why clubs need to pay more attention to K-Culture If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/
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    29 mins
  • Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

    Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
    Nov 27 2025
    Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international. On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What youth means to Juventus 🤴 The club’s Kings League partnership 🧠 Tackling mental health 📍 Taking football to extreme locations 📊 Measuring success 🗣️ Communicating We Are Youth Since 1897 to fans
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    21 mins
  • Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

    Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
    Nov 13 2025
    We’re joined by Global Director of Brand and Media, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades! Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium sponsorship What is Hyrox and why you should care
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    23 mins