Welcome to the EP02 of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk.In this interview, Artur Manasaryan from SoftConstruct Group reveals the exclusive launch of Softgates, their new aggregator brand that stands out by including sportsbook feeds alongside casino games and in-house affiliate tools for seamless API integration.Key Points:• The thinking behind SoftConstruct's famous harmony events and parties that bring the industry together• Why Softgates was created in a crowded aggregator market and what makes it unique (own sportsbook, fast setup, jurisdiction selection in minutes)• How Softgates provides feeds and products even to operators not on their main platform• Commitment to strong partnerships: no competitors, only ways to cooperate and grow together• Upcoming plans: global expo presence from Botswana to Rio, listening to operator needs to add unique value• Thoughts on events in emerging markets and why SiGMA fits perfectly for connecting people worldwideLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #softconstruct #softgates #igamingevents--------AIBC Event Series is brought to you byEvoverse - https://www.evo-verse.com They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.com Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.--------Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast--------🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: surya@igamingrealtalk.com

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨

In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven campaigns and social media engagement since their launch in 2022.

🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming Republic

🔑 Key Points:

• Community-first marketing that drives real engagement
• Pitch Marathon: bold video series featuring industry leaders"
• Juicing Up the Industry" - maintaining consistency across all touchpoints
• Why player retention beats acquisition
• Creative storytelling in the age of AI

Quick takeaway: Build WITH your community, not just FOR them

💡Like, subscribe, and share your favourite B2B iGaming marketing insight!

#marketingdecoded #ICEBarcelona #brandbuilding #18peaches #igamingb2b

Welcome to our second episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Irina Veselkova, Head of Marketing at Endorphina, reveals how creative campaigns drive viral engagement and brand awareness in iGaming.🎬

Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming Republic

Key Points:

• The Roach Challenge: how to turn a "disgusting" theme into viral LinkedIn content (130+ posts in 5 days)
• Event marketing as month-long campaigns, not just 3-day activations
• Building brand through entertainment: from 9K to 20K LinkedIn followers in one year
• Team collaboration: why company-wide buy-in matters for campaign success
• Award-winning pre-marketing: Clarion's Best Pre-Marketing Campaign at ICE Barcelona 2025

Quick takeaway: Build campaigns that give people creative freedom to participate, even those who don't usually post will engage

💡Like, subscribe, and share your favourite B2B iGaming marketing insight!