Welcome to the EP02 of the AIBC Eurasia Event Series recorded in Dubai by iGaming Real Talk.In this interview, Artur Manasaryan from SoftConstruct Group reveals the exclusive launch of Softgates, their new aggregator brand that stands out by including sportsbook feeds alongside casino games and in-house affiliate tools for seamless API integration.Key Points:• The thinking behind SoftConstruct's famous harmony events and parties that bring the industry together• Why Softgates was created in a crowded aggregator market and what makes it unique (own sportsbook, fast setup, jurisdiction selection in minutes)• How Softgates provides feeds and products even to operators not on their main platform• Commitment to strong partnerships: no competitors, only ways to cooperate and grow together• Upcoming plans: global expo presence from Botswana to Rio, listening to operator needs to add unique value• Thoughts on events in emerging markets and why SiGMA fits perfectly for connecting people worldwideLike, subscribe, and stay tuned for more interviews from our AIBC Eurasia series!#igaming #aibceurasia #softconstruct #softgates #igamingevents--------AIBC Event Series is brought to you byEvoverse - https://www.evo-verse.com They are experts in providing elite custom solutions for crypto iGaming, case opening, and affiliate platforms.GBO International Financial Services - https://www.gbo-intl.com Since 2009, GBO has been helping gaming businesses with company setup, licences, banking and software services.--------Check out iGaming Real Talk - https://igamingrealtalk.comWhatsApp community & Podcast--------🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: surya@igamingrealtalk.com

Welcome to the first episode of Marketing Decoded, our special series from ICE Barcelona 2026! 🎮✨

In this episode, Elen Atanesyan, Head of Marketing at 18Peaches, reveals how they built exceptional brand awareness in iGaming through community-driven campaigns and social media engagement since their launch in 2022.

🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming Republic

🔑 Key Points:

• Community-first marketing that drives real engagement
• Pitch Marathon: bold video series featuring industry leaders"
• Juicing Up the Industry" - maintaining consistency across all touchpoints
• Why player retention beats acquisition
• Creative storytelling in the age of AI

Quick takeaway: Build WITH your community, not just FOR them

💡Like, subscribe, and share your favourite B2B iGaming marketing insight!

#marketingdecoded #ICEBarcelona #brandbuilding #18peaches #igamingb2b

Welcome to our second episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Irina Veselkova, Head of Marketing at Endorphina, reveals how creative campaigns drive viral engagement and brand awareness in iGaming.🎬

Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming Republic

Key Points:

• The Roach Challenge: how to turn a "disgusting" theme into viral LinkedIn content (130+ posts in 5 days)
• Event marketing as month-long campaigns, not just 3-day activations
• Building brand through entertainment: from 9K to 20K LinkedIn followers in one year
• Team collaboration: why company-wide buy-in matters for campaign success
• Award-winning pre-marketing: Clarion's Best Pre-Marketing Campaign at ICE Barcelona 2025

Quick takeaway: Build campaigns that give people creative freedom to participate, even those who don't usually post will engage

💡Like, subscribe, and share your favourite B2B iGaming marketing insight!

Welcome to iGaming Real Talk – real conversations with iGaming leaders, hosted by Surya Palli.In this special episode, Surya interviews Honourable Mark Brantley, Premier of Nevis, live from Barcelona (likely ICE or SiGMA), to unpack the brand-new Nevis Online Gaming Licence under the Nevis Online Gaming Ordinance 2025 and regulated by the Nevis Online Gaming Authority (NOGA).Nevis is positioning itself as a gold-standard jurisdiction for online gaming operators, building on more than 40 years of trusted financial services reputation (white-listed, strong AML/KYC compliance). Key highlights:

• Fast licensing: 6–10 week response time for legitimate applicants via a streamlined portal and multi-checkpoint due diligence process
• Zero taxes on gaming operations – focus on job creation, economic growth, and attracting the right partners
• High barrier to entry to exclude bad actors + annual renewals with ongoing monitoring
• Robust player protection, responsible gaming encouragement, and international standards
• Flexible setup: No local director required, global banking options accepted, only a registered agent needed
• Learned from other jurisdictions’ pitfalls to avoid mistakes and prioritise compliance from day one

Premier Brantley explains why Nevis is ideal for serious operators in online casinos, sports betting, poker, and more – emphasising trust, efficiency, and building a world-class, responsible iGaming industry.If you’re an operator exploring new licences, crypto-friendly options, or tax-efficient jurisdictions, this is essential viewing.

---Brought to you by

1) My Gaming LicenseLicensing, company setup, banking, and payment solutions for iGaming operators across multiple jurisdictions. https://www.mygaminglicense.com2) 9th Street MediaFull-service organic social media powerhouse for iGaming operators, helping build an organic layer that supports acquisition and retention. https://www.9thstreet.media

---Subscribe to iGaming Real Talk for more unfiltered insights on regulation, growth, and leadership in iGaming.

Drop a like if this helped, and comment: Would Nevis be on your shortlist for a 2026+ licence?---🎙️ Hosted by Surya PalliFollow on LinkedIn: https://www.linkedin.com/in/maneshpalli/For podcast sponsorship & collabs: surya@igamingrealtalk.com🔔 Do Like & Subscribe for more founder-level iGaming conversations.

Can AI-Slots replace human-made slot games? or players can feel when consistency and craft is missing?In this episode of iGaming Real Talk, I sit down with Aziz Akylbekov, Chief Product Officer at 18Peaches to talk about where slot games are heading and what most studios are getting wrong.We cover:- Why “100% RTP” claims are pure marketing- Whether players actually understand RTP and volatility- Why most slots today feel like reskins- How 18Peaches approaches game narratives and consistency- The real limits of AI-generated slot games- Why players can feel when a game is “off” even if they can’t explain why- Taking creative risks with themes, mechanics, and storytellingAziz shares an interesting perspective on why not every game needs to solve a pain point and why making games “tastier” might matter more than chasing trends.If you work in iGaming, game development, or product, this one will make you rethink how games should be built.

🎙️ Hosted by Surya Palli

🎧 Like, follow & share if you found this episode useful.

Do online casinos fail because of traffic issues? or they fail because they launch as a template, chase fast revenue, and ignore retention?

In this episode, we have Henk Wolff joining me for a quick discussion on the topic.

He is specialised in turning around regulated and pre regulated online casinos.

He goes deep into the patterns he sees repeatedly, what must be true before a launch, why “go live in 14 days” is usually a trap, and how over regulation can push players into the charcoal market.

We also get into crypto casinos, privacy, licensing, and what regulators could do differently if they actually want channelisation to regulated operators.

If you’re launching an online casino soon, this episode is for you.

🔗 Follow Henk: https://www.linkedin.com/in/henk-wolff/

🔔 Do LIKE & SUBSCRIBE, and turn on notifications to catch new episodes every week.

👇 Comment below: what part of Henk’s approach resonated with you most?

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🎙️ Hosted by Manesh Palli

🎧 Like, follow & share if you found this episode useful.

In this episode of The Manesh Palli Show, I sit down with Adar Ziv for an informal, no-BS conversation on how he generated 1.7 million impressions on LinkedIn in just one year.

We break down why LinkedIn remains one of the most underpriced opportunities for founders and operators, how to build real visibility without gimmicks, and what actually drives reach, conversations, and business outcomes on the platform. Adar shares how he experiments in public, uses content to test ideas, and turns posts into partnerships and long-term relationships.

With over 13 years in the iGaming industry across operators and affiliates, Adar has recently launched a crypto iGaming community while using LinkedIn as his primary channel to build relevance and impact. His approach is practical, authentic, and refreshingly simple.

If you’re a founder, CEO, or professional looking to grow your personal brand, create meaningful connections, and use LinkedIn as a real business asset, this episode is for you.

🔗 Connect with Adar: LinkedIn – https://www.linkedin.com/in/adarziv

🎙️ Hosted by Manesh Palli

🎧 Like, follow & share if you found this episode useful.

In this episode of The Manesh Palli Show, I sit down with Prash Patel, a veteran marketer, serial entrepreneur, and board advisor who has been building and scaling businesses for over three decades.

Prash is currently the CMO of Phoenix Rising, an online slot gaming studio creating high-quality content for regulated markets around the world. Across his career, he’s worked at every stage of the business lifecycle—from early startups to scale-ups and exits—and brings a rare, grounded perspective on what actually drives long-term success.

We talk about the power of client-centric thinking, why most startups get it wrong, and how marketing needs to evolve as a business grows. Prash shares where B2B iGaming companies miss the mark with brand, events, and messaging, the real ROI of caring about people, and the biggest lessons he’s learned from 30+ years in business. He also opens up about what keeps him excited and motivated at 61—and why patience beats pressure, especially for younger marketers.

If you’re building a B2B brand in iGaming, leading teams, or trying to find your footing in the industry, this episode is packed with perspective and hard-earned wisdom.

🔗 Connect with Prash: LinkedIn – https://www.linkedin.com/in/prash-patel-b7681913

🎙️ Hosted by Manesh Palli Fractional CMO for iGaming and Crypto companies. More: https://maneshpalli.com

🎧 Like, follow & share if this conversation resonated with you