Showing titles in Marketing & Sales

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

What if you really could make more money than you knew what to do with? What if you were able to lose the fear of rejection, and prospecting became more fun? Picture a lifestyle where you were always the top producer in your office or at your company. Think for a moment about just how good it would feel to always be getting recognized for the top spot, having trophies and plaques hanging all around your office and the respect and admiration of your colleagues.

Stefan James from Project Life Mastery reveals the best strategies to mastering and living life fully; everything from how to be motivated, secrets to success, how to make money online, investing, how to change your beliefs and mindset, being healthy and physically fit, being happy and productive, cultivating relationships, spirituality, and much more! This podcast contains Stefan's best strategies and principles that he's shared in-depth on his popular YouTube channel, that has now helped millions of people around the world. This podcast is designed to help you make continual progress in each...

Are you tired of watching others build wealth through real estate investing while you're on the sidelines? Imagine earning passive income, creating a profitable property portfolio, and securing valuable assets, even starting with little to no capital. Easy Real Estate Investing for Beginners is your step-by-step guide to navigating the real estate market, securing smart property investments, and maximizing returns while minimizing risk.

Napoleon wasn’t short, George Washington never had wooden teeth, bats can see, and Columbus didn’t “discover” America. Just because something is repeated, documented, or widely accepted doesn’t make it true. Similarly, outdated sales training and ineffective leadership have tainted the sales profession, fostering global mistrust and widespread resentment. I’m on a mission to expose these issues and help people realize there’s a more effective way to approach sales today.

MAKE 'EM SAY YES All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us...

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person...

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

What should a new distributor do first? So much for the new distributor to learn, only part-time hours, but they need to build quickly. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand new Distributor Joe. MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

The job of the sales manager is to recruit, manage, and motivate a top team of high-performing sales professionals. This audiobook shows you how to do it. World-renowned sales expert Brian Tracy has spent decades studying what sets the most successful sales managers and professionals apart from the rest - and now, in this guide, he distills these simple but powerful strategies.

The greatest disruption in the history of marketing isn’t coming for your job. It’s coming for your customer. Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places. If you don’t understand these shifts, your marketing playbook will be obsolete. Bestselling author and futurist Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI.

Peter Caswell is a fictional character in an all-too-real situation. He has just received the news that his days are numbered. Of course for each of us, our days are numbered - but we don t know the number. Peter does. His number is 365, give or take a few. And he's decided to make the most of them for the future security of his family. This is how he finds himself on a cruise ship with some of the most successful multilevel marketers in the world.