Showing titles in Advertising

Marketing Escape Velocity argues that unicorn companies aren’t built by luck or product alone, but by achieving self-reinforcing growth. Early startups struggle under “gravity”—unpredictable acquisition, fragile retention, and capital constraints. Escape velocity occurs when customer acquisition becomes predictable, lifetime value expands, marginal acquisition costs stabilize, and organic demand amplifies paid growth. With this momentum, companies can execute an “up pivot,” scaling ambition 10X because data supports it.

Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily? In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.

Boost your email engagement levels and revenue by as much as 300%! Email marketing rules the ecommerce world as the most effective way to market one's business. The latest research reveals that over 91% of people check their inbox daily and that consumers are far more likely to make a purchase from an email than any other marketing channel. On top of this, email marketing is unrivalled in its ability to deliver businesses with an outstanding return on investment. In fact, the average ROI for email marketing is 122% - that's four times higher than any other marketing channel! But to make ...

Jason Burlin, known as an unconventional marketer, uses his 12 years of online marketing experience to write a cutting-edge book that teaches the fundamentals of paid advertising in the 21st century. While exploring every inch of paid advertising, the audiobook teaches marketing on a conceptual level to give businesses and advertisers a lifelong toolbox to create their own revolutionary advertising campaigns on any advertising platform.

You just created a great blog post. Now what? If your next thought is, "I need to come up with new ideas for Twitter, LinkedIn, Instagram, and my newsletter," you're on the content hamster wheel. This exhausting cycle is the #1 reason solopreneurs burn out and fail to stay consistent. What if you could turn one piece of work into a full week of marketing? The Content Multiplier is Day 7 of your 30-day challenge, and it's designed to get you off the content treadmill for good. This book introduces the "Create Once, Publish Everywhere" system, using your AI toolkit to multiply your efforts, ...

Brought to you by Penguin. Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again. 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell...

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Whether you're a solopreneur, a startup founder, or a marketing enthusiast with a shoestring budget, this book is your roadmap to crafting a brand identity that makes waves. This book is more than a collection of thoughts and theories. It talks about real things you can do and steps you can take to have the most impact without going broke. If you’re ready to change the trajectory of your brand, industry, and most importantly, your life by learning simple, affordable, and distinctive tools for legacy brand building, start listening to this audiobook today!

The problem when most people start concepting a new creative campaign is, they start from the wrong end. Art directors, particularly if they come from a design background, tend to noodle around in Photoshop, or by looking through stock photos. Writers tend to start by writing headlines, usually funny ones, or ones they think are funny anyway. Or they leaf through last year’s award winners in the same category. But none of this is going to get you any closer to an actual idea. Ideas are the core of a great campaign. In this ebook we’ll explore what an idea is and why it matters, the ...

Imagine being able to cut away your marketing confusion in one swift move. No more smoke and mirrors. No more cashflow feasts or famines. No more wasting money on advertising that doesn't work. No more cold prospecting of any kind. Imagine instead, a steady flow of highly qualified leads who seek you out, happily paying higher prices than you ever thought possible. This isn’t pie in the sky. Used by hundreds of top-performing businesses and thousands of entrepreneurs and small business owners, the Client Stampede Marketing Formula will work for your business.

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.  

Most agencies don’t lose because their creative got worse. They lose because the market changed what it pays for. In-housing expanded. AI compressed output costs. Procurement got sharper. Overcapacity turned “full service” into a commodity. And too many agencies became desk-bound—remote, tab-bound, dashboard-fed—far from the reality that used to make strategists dangerous. The Buyable Agency is a practical model-shift playbook for agency owners who want to grow again—not by “looking modern,” but by becoming: Easier to buy (clear entry doors, named offers, fixed scope, ...

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

A Beginner’s Guide to Selling on Facebook Marketplace If you've ever wanted to make extra money without complicated systems, confusing apps, or overwhelming learning curves, this guide shows you exactly how to get started—today. Facebook Marketplace Made Simple is a clear, beginner-friendly walkthrough that teaches you how to turn everyday items into fast, steady cash using one of the easiest selling platforms available. Whether you're decluttering your home, building a small side hustle, or looking to create ongoing income, this book breaks everything down into simple steps anyone can ...

The Practical Guide to Binge-Worthy Video Content shows you how to create videos that don’t just get clicks, but keep viewers hooked, loyal, and ready to work with you. With nine revealing audience-retention graphs, you’ll finally see what actually happens during your videos—where viewers stay, where they drop off, and what turns a casual scroll into real attention.

At what point will you consider your Social Media Marketing a success? If you are like most people, it will be: When you manage to attract a certain number of followers you consider big enough. When you audience is engaged and they respond to your content. When your audience responds to your content and is willing to buy from you when you advertise something. When you can see more and more real sales from your online marketing efforts. How can you make all these possibilities come true? Through content. The term Content is King holds true because each of the above objectives happen through ...

Social media is one of the most powerful marketing tools that there is today. If you aren’t using social media to promote and advertise your business or personal brand in 2019, you are leaving thousands of dollars or more on the table. The average internet user spends a considerable amount of time on social media, and this has made social networks a great place to acquire customers, but the success of social media marketing is tied to your level of understanding of your audience, channels of communication, and the message that you send out.

SEO expert and Internet marketing authority Dan Howe lays out a simple to follow menu of over 60 actionable ideas sure to generate the traffic you've been looking for.

Pitches aren’t won on slides. They’re won in the client’s head after you leave the room. THE PITCH CHECKLIST is a practical, no-fluff playbook for agencies that need to win more often—without turning pitching into chaos. It shows you how to qualify opportunities before you burn hundreds of hours, map who is really buying (and who can block), and find the human truth behind the business problem—so your strategy becomes a clear choice, not a long list of “options.” And it gives you a repeatable way to create the Bank Safe Click: the moment the insight lands, the concept becomes ...

Do you want to have an effective branding system through Facebook? Would you prefer online earning through Facebook? Do you spend a lot of time in physical marketing techniques and you are not able to acquire a lucrative benefit? Facebook ads are the new gateways to online prosperity these days. With over a million Facebook users using Facebook Ads, business through these ads prove to be less rueful in their manner of execution and provide users with more profit while doing less effort.