Showing results by author "The Insight Job Executive Coaching" in All Categories

STRATEGYJITSU is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty. Most strategy books teach you how to “scale.” This one teaches you how to win before you scale. Using Brazilian Jiu-Jitsu as a clear, practical analogy, Strategyjitsu shows you how underdogs beat giants through position, leverage, timing, flanks, proof loops, and pressure — not brute force. You’ll learn how to stop fighting on the leader’s terms, escape commoditization, and build a compounding challenger engine that turns results ...

Building a spirits brand isn’t just “branding.” It’s product, packaging, pricing, distribution, and repeatable demand— under real-world constraints. Creating and Marketing Your Brand is a practical guide for spirits entrepreneurs, first-time founders, brand/agency planners entering alcohol, and small distilleries launching a label. It shows you how to go from a good idea to a brand that earns placements, wins reorders, and builds loyalty—without getting lost in generic marketing advice. Inside, you’ll learn how to: Define a clear positioning (who it’s for, when it’s chosen...

In the intricate and evolving world of healthcare, the need for effective branding has never been more pronounced. "The Art of Healthcare Branding: A Guide for Strategic Planners" is an essential primer for advertising agencies and strategic planners looking to navigate the unique and challenging landscape of healthcare, pharma, and life sciences branding. This introduction delves into the nuances of healthcare branding, offering a brief step-by-step approach to operating as a strategic palnner in this lucrative yet complex market. From establishing a robust brand identity to crafting a ...

In today's fast-paced and competitive business landscape, effective brand and marketing management is crucial for success. In "The Brand- & Marketing Manager's Playbook: Strategies for Success in the First 100 Days," renowned Executive Coach Martin Gjerløff presents a comprehensive guide to help new brand and marketing managers navigate their crucial initial period. Drawing on his years of experience and expertise, Gjerløff provides practical strategies, invaluable insights, and actionable tips to empower managers to hit the ground running and make a lasting impact. From crafting a ...

Persuasion isn’t tested when people already agree with you. It’s tested in the arena — when a journalist sharpens the question, an opponent reframes your words, a boardroom turns skeptical, or a single clip travels farther than your full argument ever will. WIN THE CROWD is a practical playbook for those moments. Built on Arthur Schopenhauer’s famously ruthless The Art of Being Right, this book translates his 38 debate stratagems into modern language and shows how opponents win authority without being right — through locks, smears, moral frames, and fog. You’ll learn to spot the...

In today’s public sphere, persuasion isn’t tested when people already agree with you. It’s tested under pressure—when a journalist sharpens the question, an opponent reframes your words, a boardroom turns skeptical, or a single clip can travel farther than your full argument ever will. The Power to Persuade is a practical guide to influence in exactly those moments. Built around Arthur Schopenhauer’s famously ruthless The Art of Being Right, this book translates his 38 stratagemsinto modern, usable language—revealing the debate tactics people use to win arguments regardless of ...

Pitches aren’t won on slides. They’re won in the client’s head after you leave the room. THE PITCH CHECKLIST is a practical, no-fluff playbook for agencies that need to win more often—without turning pitching into chaos. It shows you how to qualify opportunities before you burn hundreds of hours, map who is really buying (and who can block), and find the human truth behind the business problem—so your strategy becomes a clear choice, not a long list of “options.” And it gives you a repeatable way to create the Bank Safe Click: the moment the insight lands, the concept becomes ...

What if your next lecture, keynote, or boardroom presentation could not only inform, but captivate, command, and transform? Lecture Like Jordan B is a high-impact guide for thinkers, educators, and executives who want to speak with weight, precision, and mythic authority. Inspired by the legendary presence of iconic intellectuals, this book distills the essence of serious public speaking — and shows you how to harness it. Whether you’re delivering a university lecture, leading a team, pitching to investors, or shaping culture from the podium, this book gives you tools to: Craft ...

STRATEGYJITSU™ is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty. If you’ve ever felt like you’re forced to fight on the incumbent’s terms — trapped in RFPs, feature grids, price pressure, and “safe choice” logic — this book gives you a different way to win. Using Brazilian Jiu-Jitsu as a practical strategy lens, Strategyjitsu shows how underdogs beat giants through position, leverage, timing, pressure, and intelligent resets — not brute force. Each short chapter pairs a clear principle ...

This is your consulting career survival hand book: Consulting is facing a quiet but drastic crisis. The advantage it was built on - access to knowledge - has collapsed. Generative AI can now analyze markets, structure problems, benchmark competitors, and produce polished recommendations faster than any strategist. The old consulting toolkit has become replicable. What AI cannot do is create meaning. The Algorithm of Epic Consulting teaches the one skill that remains uniquely human: the ability to see the story underneath the problem and shape it into a narrative people can believe in and ...

Chocolate isn’t just a treat category. It’s a trust category. If you say ethical, people listen for proof. If you say premium, they taste for precision. If you say science, they expect method—not marketing. The Science of Chocolate: Building an Ethical and Passionate Brand is a practical guide for founders, makers, and brand teams who want to build a chocolate brand that can win on flavor, credibility, and repeat purchase. It connects what most books separate: craft (bean-to-bar reality), ethics (traceability without greenwashing), packaging (shelf-life and bloom), and distribution (...

"Emergency Preparedness in the Corporate World: A Blueprint for Executives" is an essential guide for corporate leaders seeking to establish effective emergency response plans. This comprehensive book provides a step-by-step approach to safeguarding organizations from potential crises, equipping executives with the necessary knowledge and tools to mitigate risks, protect employees, and maintain business continuity. With expert insights, practical strategies, and real-world case studies, this blueprint empowers executives to confidently navigate emergencies and ensure the resilience of their...

Navigating Christmas Traditions: A Handbook for Expatriates in Christian Countries is aguidebook designed to assist expatriates in understanding and participating in the diverse Christmas customs and practices prevalent in Christian nations. With a focus on cultural sensitivity, this invaluable resource offers practical advice, historical insights, and step-by-step instructions to help expats immerse themselves in the joyous festivities, while also respecting local traditions and customs. Whether you are a newly arrived expatriate or a seasoned traveler, this handbook will ensure that you ...

When disruption hits, leaders don’t need hype. They need a clear frame—and the right first moves. Strategic Preparedness: A Leader’s Guide to Navigating Emergencies, Crisis, and Wars is a concise, practical primer on crisis readiness and response. It brings together the essential elements leaders and managers need to understand: risk assessment, crisis roles and decision structure, communication under pressure, business continuity thinking, and how to build resilience before a crisis forces your hand. You’ll learn how to: assess risks and prioritize what truly matters set up a ...

UNIVERSAL TRUTHS is a short, business quick read for busy executives, founders, strategists, and consultants who feel the silent pressure to “just use AI” for everything -- thinking included. AI has closed the knowledge gap. What used to be a competitive advantage (knowing more, faster) is now cheap. The real edge has moved. It’s now the ability to define the real problem - the human problem underneath the business problem - before it shows up in the numbers. This book gives you a practical method to do exactly that, without turning your leadership into therapy or your strategy into ...

"The Distance Dilemma: Bridging Miles with Love for Expats in Relationships," explores the challenges and triumphs of love in long-distance relationships. The book explores the unique obstacles faced by couples separated by miles, cultures, and time zones. From tips on effective communication and trust-building to creative ways of bridging the distance, this book offers invaluable guidance to expats seeking to nurture and sustain love across borders. Whether you're a seasoned expatriate or embarking on a new adventure, "The Distance Dilemma" is a must-read for anyone seeking to forge a ...

Gods of Strategy reveals the hidden architecture beneath leadership, conflict, and organisational change. Drawing on the insights of Carl Gustav Jung and the enduring power of myth, this book uncovers the four deep patterns that shape every strategic landscape: the force that restores order, the force that stabilises, the force that reframes, and the force that renews. Rather than offering another model or management trend, Gods of Strategy gives leaders a new form of perception — mythic intelligence — the ability to sense the underlying movement of a situation before it becomes visible...

Your calendar is packed, the office is empty, and AI now drafts in seconds what used to justify days “away.” The old proof—I’m not in the grind, therefore I’m important—has expired. The Last Leisure Class is a sharp, practical survival guide for leaders, strategists, and creatives whose status is slipping in the Zoom era. Using Thorstein Veblen’s lens on honor and exemption, this book shows why “being away” once signaled rank—and why, after lockdown and generative AI, it no longer does. The new status move? Presence with consequence: being seen making real choices with ...

In an era defined by rapid technological advancements and increasing global uncertainties, corporate leaders must navigate a complex landscape of potential threats to their organizations. "Preempting Disruption" is a crucial guide designed to equip executives with the insights and strategies necessary for comprehensive security planning. Drawing on real-world case studies and expert analysis, this book explores the multifaceted nature of security—from cybersecurity and physical threats to reputational risks and regulatory challenges. Learn how to practice proactive insider threat ...

"Thriving Abroad: Wellness Practices for Expat Families and Children" is a comprehensive guidebook that offers valuable insights and practical advice for expatriate families seeking to create a healthy and balanced life while living in a foreign country. Drawing upon years of experience and research, this book explores various aspects of wellness, including physical, emotional, and social well-being, tailored specifically for expat families and their children. From managing cultural adjustments to maintaining strong family bonds, this empowering resource equips readers with effective ...