Showing titles in Customer Service

Unlock the power of engagement with "Engaging Seasons," a comprehensive guide to mastering the art of themed and seasonal prizes. Dive into a world where motivation meets creativity, and discover how to energize your audience, be they employees, customers, students, or social media followers. In the first chapter, you'll unravel the psychology behind prizes, exploring their historical roots and the irresistible allure of themed and seasonal giveaways. Learn how these rewards can transform ordinary experiences into extraordinary memories. Crafting a prize strategy is pivotal, and the second ...

Unlock the secrets to revolutionizing your approach to merchandising and ticketing with the transformative insights found in "Merchandising and Ticketing." This compelling guide delves deep into the evolving landscape of event attendance to help you turn casual event-goers into lifelong fans. Explore the psychology behind fan engagement and discover innovative strategies that will take your event merchandising and ticketing to the next level. Gain a comprehensive understanding of your audience by dissecting the demographics, motivations, and challenges faced by the casual event attendee. ...

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips - and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and, in many industries, the key to business success.  

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

We had a giggle on the cover. Rest assured the content of this book is serious and significant. Ever wondered why some email lists grow like wildfire while others barely get off the ground? You're not alone. In this book, we take a friendly, mentor-style approach to show you exactly how to create lead magnets that actually get a big response—without guesswork or guessy strategies. "What's a lead magnet, really?" you might ask. Think of it as the perfect trade: you give your audience something valuable, and they give you their email in return. But not all lead magnets work. Many fall flat ...

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

A language guide for English speakers who work with Mandarin Chinese-speaking clients in customer service roles such as in the financial, retail, and hospitality industries. The course teaches a number of useful phrases to help communicate with Mandarin Chinese-speaking clients. Content is organized over 14 daily sessions, including reviewing core Mandarin vocabulary and spaced repetition of content to aid learning and retention.

You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.

Uncopyable Scientific Advertising is a masterful blend of century-old marketing science and modern brand differentiation strategy. Drawing inspiration from Claude Hopkins’ pioneering Scientific Advertising—the book that established advertising as a testable, measurable discipline—Steve Miller reinterprets timeless principles for today’s entrepreneurs and small B2B leaders. This book is more than a tribute. It’s a practical playbook that challenges the “better is enough” mindset and instead teaches you how to be unmistakably different—Uncopyable. You’ll learn how to ...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion. 

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work...

In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.

Influence is an hourly act. Positive or negative; we all crave guidance in one fashion or another. We glance to our parents, we look to our coaches, and we turn to our teachers for reassurance and for counseling. We desire the pats on the back, the at-a-boy moments and of course recognition, when we do something positive. However, personal influence is much more than a cheerleader, more than a ring-side coach; it's one that is the way, for they show the way, through their daily regimen. We often look to the rich-and-famous, the star-athlete, or the politician as a beacon. Yet, the ones who ...

Most small businesses chase strangers. Ads, funnels, lead magnets, networking breakfasts–they’re all just pouring more water into a leaky bucket. Put retention last, and you’ll feel knackered, always chasing the next deal, feeling like your business is running you, not the other way round.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential factor is important to their bottom line. It’s All About CEX! breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.