Showing titles in Public Relations

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

Through heartfelt reflections—including excerpts from her grandmother’s diaries and the vulnerable story of her son’s cancer diagnosis—Piehl shows how storytelling can bring light to dark seasons, strengthen connections, and leave a lasting legacy.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

What if you could think about public speaking without experiencing a wave of panic rolling through your body and taking over? What if you could boldly share your ideas, be noticed for them, and feel confident in them during important meetings or interviews? Fortunately, this is a skill that you can learn and develop great confidence in, no matter how you feel right now. Buy now Stop Speak with Fear and start mastering this skill right now. You will be happy you did!

Building a memorable brand used to require big budgets, creative teams, and endless trial and error. Not anymore. AI has changed the game - and now it’s your turn to take advantage of it. Whether you’re an entrepreneur, creator, small business owner, freelancer, or someone launching something new, you can use AI to build a brand that stands out - without feeling overwhelmed or starting from scratch. This book shows you how to use AI as your personal branding sidekick - not to replace your ideas, but to elevate them. You’ll learn how to uncover your brand identity, speak your ...

Unlock the secrets to skyrocketing your club’s presence with "Amplify Your Club's Presence" — the comprehensive guide that takes you from forgotten to unforgettable in the social world. In a landscape where visibility is power, stand out and thrive by mastering the art of modern promotion. Begin your journey in understanding why balanced promotion is vital and discover the current pulse of the club scene. Dive deep into finding your club’s unique edge, crafting a mission statement that resonates with your audience and leaves a lasting impact. As you turn the pages, you’ll master the...

ABOUT UNFAIR MINDSHARE Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, underscoring its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders who aim to seamlessly integrate community-led initiatives with demand generation, account-based marketing, and brand positioning strategies. In this transformative guide, Weeks embarks on an enlightening journey that delves deeper than traditional marketing strategies. He unveils a community-led approach that equips marketing teams to devise ...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

Unlock the hidden power of strategic silence with The Silence Advantage, the definitive guide for professionals who want to rise above the noise and command premium opportunities. Discover how leading consultants, trainers, lawyers, and advisors have transformed their careers by focusing on selective visibility, building deep trust, and harnessing the network effect to attract high-value clients through authentic recommendations. If you're a professional ready to break free from the exhausting cycle of chasing attention, this book offers you a proven roadmap to become indispensable within ...

There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.

Es gibt Fundraising… und dann gibt es hocheffektives Fundraising. Sorgen Sie dafür, dass Ihres zu Letzterem gehört!

The shift to doing business online hasn’t been easy for any business, but if there’s one industry that’s well-suited for this transition, it’s the network marketing field. For decades, network marketing has helped many people achieve financial freedom and live their dream life, many of whom were working from home.

The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

Are you an author ready to grow your audience but overwhelmed by all the moving parts of book promotion? It’s time to stop guessing and start building a strong foundation for your author brand with Building Your Readership: Building Your Book Infrastructure — your essential guide to creating a solid, sustainable book promotion strategy. Inside, you'll discover how to: ✅ Evaluate if you're truly ready to promote — and what to do if you're not ✅ Build a powerful email list that attracts and keeps readers ✅ Identify your ideal reader so you can connect with the right audience ✅ ...

Unlock the Secrets to Transformative Fundraising Success! Are you a nonprofit leader or staff member struggling to meet your fundraising goals? Do you find it challenging to engage donors and secure the funding your organization needs to make a real impact? You're not alone. Many nonprofits face these hurdles, but the good news is that there are proven strategies to overcome them. Fundraiser Faith: The Secrets of Successful Nonprofits Who Changed Their Giving Strategy to Change The World offers a comprehensive guide to mastering the art of fundraising and grant acquisition. This book ...