Showing results by narrator "Walter Dixon" in All Categories

The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.

The crisscrossing stories of Mark, a white devout Christian who sells his suburban home to move to Baltimore’s inner city, and Nicole, a Black mother determined to leave West Baltimore for the suburbs, chronicle how the region became so deeply segregated and why these fault lines persist today.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

Consciousness is our gateway to experience: it enables us to recognize Van Gogh’s starry skies, be enraptured by Beethoven’s Fifth, and stand in awe of a snowcapped mountain. Yet consciousness is subjective, personal, and famously difficult to examine: philosophers have for centuries declared this mental entity so mysterious as to be impenetrable to science. In The Ravenous Brain, neuroscientist Daniel Bor departs sharply from this historical view, and proposes a new model for how consciousness works.

Anyone suffering under the crushing weight of debt knows how impossible it can seem to find a way out. It's overwhelming - and the more complicated the proposed solution, the harder it is to stick with it. That's why The Debt-Free Spending Plan is simple. It doesn't require sifting through chapters of high-minded financial advice or digging up your past spending history. It assumes you need help right now, and gives it to you.

All great coaches know how to ask good open-ended questions and how to give effective feedback. They keep a balanced and honest perspective that separates the person from the problem or issue; coaching to leverage their unique strengths and helping them improve weaknesses with a mindset focused on continuous improvement.

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry - and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process - but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

This timely book explores the alarming rise of ransomware: malicious software blocking users from their systems or data until they've paid money to regain access or to prevent the release of sensitive information. High-profile British examples of the twenty-first century have targeted national libraries and healthcare organizations; in the US, hackers of Pennsylvania's Lehigh Valley Health Network held patient data hostage—when their demands went unmet, they published topless photographs of women with breast cancer.

Success starts with a simple act: doing something new. It can be starting a new job or school, or moving to a new neighborhood. It can be meeting a prospective client or attending a networking event. To achieve anything in life, you have to put yourself out there, meet new people, and try new things. But sometimes we freeze.

Bob Schlegel grew up on a struggling family farm, and like his entrepreneurial father, he took charge of his destiny by starting his own businesses - often more than one at a time. He and his wife Myrna partnered together in their early endeavors and raised a family of entrepreneurs. Their diverse startups included a chain of 15 superior nursing and retirement centers, as well as the nation's leading manufacturer of paving stones and landscaping materials.

These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires’ experience and abilities match the demands of the positions they’re filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances.

Few people know much about stem cell research beyond the ethical questions raised by using embryos. But in the last decade, stem cell research has made huge advances toward eliminating some of our most intractable diseases. Now this sweeping and accessible book introduces us to this cutting-edge science, which will revolutionize medicine and change the way we think about and treat disease.

Your organization can save and thrive in the cloud with this first nontechnical guide to cloud computing for business leaders.

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is...

Innovation isn’t something you do after you get your work done. It’s how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.In this practical road map to becoming irreplaceable, global innovation guru and best-selling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make.

Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.

In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small achievable steps that yield measurable near-term results. In this handbook of concrete strategies and methods, the authors show you how to pinpoint and implement bite-sized projects that sync up with your business priorities.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

What's holding you back from business success, marital bliss or parenting nirvana? More than likely it's under the radar or below the surface of what you think. Maybe, it's like a pebble in your shoe that's irritating, uncomfortable, nagging and eventually crippling. In The Pebble in the Shoe, author Jim Fannin tells a simple story where you'll learn how a seemingly undetectable pebble can stop you from achieving your fullest potential. Some pebbles are lodged only in your business shoes. Some reside in your house slippers that you tuck under your bed.