Showing results by narrator "Walter Dixon" in All Categories

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

In The Lawyer Bubble, Steven J. Harper reveals how a culture of short-term thinking has blinded some of the nation’s finest minds to the long-run implications of their actions. Law school deans have ceded independent judgment in the quest to maximize immediate results. Senior partners in the nation’s large law firms have focused on current profits and individual wealth at great cost to their institutions. Yet, wiser decisions can take the profession to a better place.

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....

Tracing culinary customs from the Stone Age to the stovetop range, from the raw to the nuked, this book elucidates the factors and myths shaping Americans' eating habits. The diversity of food habits and rituals is considered from a psychological perspective. Explored are questions such as 'Why does the working class prefer sweet drinks over bitter?', 'Why do the affluent tend to roast their potatoes?', and 'What is so comforting about macaroni and cheese anyway?'

One of the most difficult things to do as a manager is spotting raw talent and then devoting the time and energy to shape and mold that employee toward achieving growth and excellence. The Everything Coaching and Mentoring Book guides managers and aspiring managers through implementing a successful coaching and mentoring program both in the workplace and in life.

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics.

Sexploitation exposes the truth to parents, kids, educators, and the medical profession about the seen and unseen influences affecting children, inspiring parents to take the role as the primary sexuality educator. With more information, parents will gain conviction to discuss and develop values, expectations, boundaries, and rules with their kids.

Not only can gun rights and rules coexist, but they have throughout American history. Guns Across America reveals the long-hidden truth: that gun regulations are in fact as American as apple pie.

“If the animals knew about this book they would, without doubt, confer on Wayne Pacelle, their highest honor.” —Jane Goodall “The Bond is the best overall book on animals I have ever read. Brilliant and moving.” —John Mackey, CEO and Co-founder of Whole Foods Market “The Bond is at...

Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels.

For more than 30 years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits - and America's waistlines - ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food.

Betterness: Economics for Humans is a powerful call to arms for a post-capitalist economy. Umair Haque argues that just as positive psychology revolutionized our understanding of mental health by recasting the field as more than just treating mental illness, we need to rethink our economic paradigm. Why? Because business as we know it has reached a state of diminishing returns - though we work harder and harder, we never seem to get anywhere.

Chat-GPT, humanoid robotics, and self-driving cars are just a few of the things that are changing our everyday lives. The rapid advancement of AI is eroding one by one all the cornerstones considered unique of human nature: language, consciousness, creativity, and moral responsibility. The book argues that the revolution we are facing is driven by Alan Turing's "vision". This vision rests on the idea that intelligence is not an intrinsic property of human beings, but is a way in which matter is functionally organized and an attribute we are naturally inclined to ascribe to certain entities.

Populists on both sides of the political aisle routinely announce that the American Dream is dead. According to them, the game has been rigged by elites, workers can't get ahead, wages have been stagnant for decades, and the middle class is dying. Michael R. Strain, director of economic policy studies at the American Enterprise Institute, disputes this rhetoric as both wrong and dangerous. In this succinctly argued volume, he shows that, on measures of economic opportunity and quality of life, there has never been a better time to be alive in America.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground - throwing yourself into a firestorm change - and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

We never really know how it’s going to turn out. One day a community organizer, the next day President. One day CEO of Lehman Brothers, the next day the piñata for greed and ambition run amok. Life is full of decisions, choices, and unexpected twists and turns; how you pick yourself up and react to thee unanticipated circumstances will make all the difference.

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.