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Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

Western thinking about the Middle and Far East has been distorted by stereotype and inaccuracy. This argument lies at the center of Palestinian-American literary theorist Edward Said's groundbreaking book, Orientalism. Originally published in 1978, it cemented Said's reputation as the father of postcolonial studies.

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

The modern world has been marked by a series of immense social revolutions that have transformed the states where they happened. In 1979, American sociologist Theda Skocpol published States and Social Revolutions and examined three of these uprisings: in France at the end of the 18th century, then in Russia and in China in the first half of the 20th century. She pinpointed a number of common factors that affected each of these countries at the time revolution happened.

One of the most influential works of political theory ever written, The Federalist Papers collects 85 essays from 1787 and 1788, when the United States was a new country looking to find its way politically. Thomas Jefferson, author of the country's Declaration of Independence and a future US president, called the work "the best commentary on the principles of government which ever was written".

In his 1996 book The Clash Of Civilizations and the Remaking of World Order, American political scientist Samuel Huntington sets out his vision of the post-Cold War world. While the era from 1945 to 1989 was shaped by ideological conflict (communism vs. capitalism), Huntington predicts a future of cultural conflict.

Clifford Geertz's first collection of essays, The Interpretation of Cultures (1973), made him a leading voice of anthropology's "symbolic" movement, which believed scholars should read the signs and symbols of a culture from the perspective of its natives. Geertz's approach helped anthropology reinvent itself as a scientific discipline that is still relevant today, making him - in the words of one critic - "a true giant of social and cultural theory."

On the Genealogy of Morality was written in 1887 when Friedrich Nietzsche was at the height of his powers as a philosopher and master of German prose writing. Here, he criticizes the idea that there is just one conception of moral goodness, dissecting the contemporary practice of morality and looking at it from a historical viewpoint. Rather than following a metaphysical or religious approach, Nietzsche adopts a naturalistic framework, which is grounded in history and natural science, to understand our concepts of good and evil in the Christianized Western world.

American sociologist Jack A. Goldstone examines the causes of revolutions and uprisings in the period between 1500 and 1800. Investigating cases in both Europe and Asia, the conclusions he reaches are surprising. Many thinkers had previously believed that Europe's distinctive history - and particularly the rise of capitalism - had created the specific revolutions and political changes that launched the continent on a path to global supremacy. Goldstone says this is wrong, and that European and Asian states were, in fact, all experiencing similar developments.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

In her original and controversial 2005 book Politics of Piety: The Islamic Revival and the Feminist Subject Saba Mahmood examines the women's mosque movement in Cairo, Egypt as part of a wider turn to religious fervor integral to the broader Islamic revival of the twenty-first century. Mahmood's research suggests that in choosing to embrace the norms of their faith, these pious Muslim women are not limiting, but rather affirming, themselves.

First published in 1978, Palestinian American historian Hanna Batatu's The Old Social Classes is considered to be the definitive social history of 20th century Iraq. Tom Nieuwenhuis, a scholar specializing in the region, called it "the best, most detailed modern history of any Arab country," while an entire conference was held in 1989 to discuss its implications.

In his 1936 book The General Theory of Employment, Interest and Money, Keynes argued that traditional economics has misunderstood the causes of unemployment. Employment is not determined by the price of labor; it is directly linked to demand in the economy. Keynes believed market economies are by nature unstable and so require government intervention. Spurred on by the social catastrophe of the Great Depression of the 1930s, Keynes set out to change the way the world thinks about economics.

In The Age of Revolution, renowned British Marxist historian Eric Hobsbawm focuses on the historical period from the end of the 18th century to the middle of the 19th. He concludes that the "dual revolutions" of the time - the French Revolution and the British Industrial Revolution - changed the way the whole world thought about politics and power, and fundamentally shaped the modern era.

Published in 1938, Cyril Lionel Robert (C. L. R.) James' The Black Jacobins is the little-known story of the only successful slave revolution known in history. It was this 12-year struggle of the African slaves in the French colony of San Domingo that led to the establishment of the Republic of Haiti in 1804. The uprising was inspired by the ideals of the French Revolution that had begun in 1789, just two years before, and in this work James goes to great lengths to show the relationship between the two upheavals.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Published in 1996, Arjun Appadurai's Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

In 1963's The Feminine Mystique, she identified "the problem that has no name" afflicting women pressured to devote themselves to domestic life. After World War II, society fostered the idea that women wanted different things from men - namely, to run homes and live through the achievements of their husbands and children. In reality, rigid gender roles left housewives frustrated and depressed and caused tensions both in their marriages and in how couples raised their children.

First available in 1689, John Locke's Two Treatises of Government is considered one of the most important works ever written on the foundations of government. Published anonymously, it argues against the popular idea at the time that monarchs have a God-given right to rule. Instead Locke proposes that sovereignty - supreme authority - ultimately resides with the people.