Showing results by narrator "Mike Cooper" in All Categories

On the Japanese island of Shikoku, amidst mountains, coasts, and bamboo forests, lies one of the worlds most sacred trails—the eighty-eight-temple pilgrimage. Inspired by Paulo Coelho, the author of The Alchemist, and driven by dissatisfaction with the day-to-day grind, Matt Jardine embarks on a journey in search of answers to life’s great questions, mysteries that confound us all. Heartfelt, accessible, humorous, and profound, what he discovers is that the hardest path is rarely the one we walk outside, but the one we walk within.

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

From Parkinson’s disease to Tourette’s syndrome and depression to psychopathy, Broken Brains reveals the mysteries of brain function - and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating and sometimes bizarre effects of what happens when brains break down.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Microfluidics is the field of science that studies fluids constrained to spaces that are smaller than one millimeter wide, and by extension, the engineering field which builds devices that exploit the unique properties of fluids at these scales. Author Albert Folch explores this micro science which has inspired engineers to build devices such as engines, spray cans, ballpoint pens, inkjet and 3D printers, pregnancy and Covid tests, glucometers, asthma nebulizers, kidney dialysis machines, and DNA analyzers.

NEW YORK TIMES BESTSELLER Marathon—one of history’s most pivotal battles. Its very name evokes images of almost superhuman courage, endurance, and fighting spirit. But until now, the story of what happened at Marathon has been told exclusively through the narrow viewpoint of specialists in...

What defines a modern short story is much more than a question of length. Despite the efforts of early pioneers like Edgar Allan Poe, the genre was originally synonymous with the anecdote or tale and seen more as entertainment than art. However it has become far more than that, and this Very Short Introduction considers afresh the form's ongoing innovations in plot construction, capacity for psychological insight, and ability to offer intensely concentrated perceptions.

A chronicle of the experiences of Sigmund Weiss as a teenager trying to survive during the turbulence of Hitler’s mad aggression towards Poland and the Jews. A story about an escape that was near impossible and totally unlikely without luck, courage, and miracles all happening together.

Vesuvius is best known for its disastrous eruption of 79CE. But only after 1738, in the age of Enlightenment, did the excavations of Herculaneum and Pompeii reveal its full extent. In an era of groundbreaking scientific endeavor and violent revolution, Vesuvius became a focal point of strong emotions and political aspirations, an object of geological enquiry, and a powerful symbol of the Romantic obsession with nature. John Brewer charts the changing seismic and social dynamics of the mountain, and the meanings attached by travelers to their sublime confrontation with nature.

When Ronald Reagan chose C. Everett Koop to be Surgeon General of the United States in 1981, liberal politicians, women's groups, and even the public health community opposed the nomination because of his conservative social views and strong anti-abortion beliefs. By the time he left office in...

Social science is the study of human behavior. It offers the tools to understand and explain people's choices and actions, and how they live in communities. With insights from social science, organizations and individuals may be persuaded to change their behavior, making a difference in addressing societal challenges. Social science can offer us the answers to key questions, such as why do some people gamble, eat unhealthy foods, or hold racist beliefs?

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice, bestselling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.

Lenin's work and influence have often been written off as no longer relevant, and many today consider this to be so. Lenin has, they claim, had his day, even though he is still revered in China, the world's most populous country. However, Lenin, like his mentor Marx, has had a tendency to rise from apparent decline and oblivion to renewed force and influence.

Leading transformation in teams, businesses, and organizations is complex, and leaders are expected to know how to do it. This book provides the clear thinking required to navigate this challenge. In Navigate the Swirl: 7 Crucial Conversations for Business Transformation, renowned growth and strategy leader Richard Hawkes delivers a simple and powerful framework that any team can apply to overcome the most common leadership challenges to growing and scaling companies, known as "The Swirl."

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

The Romantic myth of Bohemia originated in the early nineteenth century as a way of describing the new conditions faced by artists and writers when the previous system of aristocratic patronage collapsed in the wake of the Age of Revolution. Without the patron system, the artist was free to move around, to seek an audience wherever fortune beckoned. This marketing model likening the artist's vagabond career to the "gypsy" life helps to explain part of the bohemian myth, but not all of it. This Very Short Introduction traces the myth of Bohemia through its various fictional manifestations.

This Very Short Introduction explains how we make choices, exploring how we process information, learn from experience, and sometimes fail to make the 'right' decisions. Drawing on psychology, economics, neuroscience, and artificial intelligence to reveal the hidden mechanisms of decision-making, it offers a guide to how we decide—and how we might do it better.

Four decades after Viking and almost half a century after Apollo, technology has improved beyond recognition - as has politics. As private ventures like SpaceX seize center stage from NASA, Mars has undergone a seismic shift - it’s become the prime destination for future human expansion and colonization. But what’s it really like on Mars, and why should anyone want to go there? How do you get there, and what are the risks? Astrophysicist and science writer Andrew May answers these questions and more, as he traces the history of our fascination with the Red Planet.

Life histories can be defined as the means by which individuals (or more precisely genotypes) vary their age- or stage-specific expenditures of reproductive effort in response to genetic, phenotypic, and environmental correlates of survival and fecundity. Life histories reflect the expression of traits most closely related to individual fitness, such as age and size at maturity, number and size of offspring, and the timing of the expression of those traits throughout an individual's life. Life-history research plays an integral role in species conservation and management.