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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Patients at Risk: The Rise of the Nurse Practitioner and Physician Assistant in Healthcare exposes a vast conspiracy of political maneuvering and corporate greed that has led to the replacement of qualified medical professionals by lesser trained practitioners. As corporations seek to save money and government agencies aim to increase constituent access, minimum qualifications for the guardians of our nation’s healthcare continue to decline - with deadly consequences.

Powerful venture capitalist Claire Pressley is done with stressful New York and has set her sights on a "treechange"—renovating a homestead in Eagle Cove, Oregon, to make a gorgeous guesthouse. Her plan isn't quite so simple when it turns out Eagle Cove's beloved town librarian Ruby Jordan had been saving to buy the homestead herself. Worse, Ruby had some grand, beautiful dream to turn it into an animal shelter.

With the end of the Midwinter Festival life in Solana was supposed to quiet down, but turmoil reigns instead. The Calyx are on strike while their familiars are in quarantine. Sasha and Rialta await trial, separated from Jessamine by a bureaucracy she is determined to overcome—even if it means bending the rules. Çifta is frozen in a pillar of ice and only Laec seems interested in trying to save her… But inside the ice Çifta must pass a magical test to win her life.

Rex Gunner. As bitter as he is beautiful. The owner of the largest construction company in Gingham Lakes has been burned one too many times. His wife leaving him to raise their daughter was the last blow this single dad could take. The only woman he’ll let into his heart is his little girl.

Embark on a soul-stirring journey into the heart of love with "Rumi Eternal Love Poems: Essential Verses Of Romance, Love And Compassion." This book invites you to immerse yourself in the timeless wisdom and profound beauty of Rumi's poetry, where every verse is a testament to the power of love and compassion. In this book, you'll discover a curated collection of Rumi's most essential love poems, carefully selected to capture the essence of romance, passion, and spiritual connection.

Garrett Goodlove used to be an arrogant criminal defense attorney with a drive to win at all costs. But a pair of tragic events threw him into a bottomless depression, and he retreated into the practice of family law. Now he tries to settle cases in ways that make everyone happy. He’s a nicer person, but has he lost his edge?

This book traces the history of the Manhattan Project, from the first glimmerings of the possibility of such a catastrophic weapon to the aftermath of the bombings of Hiroshima and Nagasaki. It profiles the architects of the bomb, including J. Robert Oppenheimer, and how they tried to reconcile their personal feelings with their ambition as scientists. It looks at the role of the politicians and it includes first-hand accounts of those who experienced the effects of the bombings.

Mega-City One, 2080. Judge Joe Dredd's first year on the streets as a full-eagle Judge. Bred for justice, trained in law, Dredd's no helpless rookie, but he's not the seasoned veteran we know either. Three tales follow the first adventures of the future city's greatest lawman. With an introduction by the Mighty Tharg!

Logan Lawson won me in a bet. The second I saw him sitting at the illegal card table, I knew I was in trouble. Years ago, he sealed my fate and condemned me to a life I didn’t want to lead. Yet he’s filled with untamed fury and thirsting for vengeance against the husband I hate. I want nothing more than to be free of my husband. I’m afraid Logan Lawson is the only one who can make that happen. He might hate me for our past, but now it’s me on my knees begging for help. Finding each other in the middle of it wasn’t supposed to be part of the bargain.

A "glorious, humane novel" (The Observer) about the Egyptian revolution, taking us inside the battle raging between those in power and those prepared to lay down their lives in the defense of freedom—this globally-acclaimed narrative from one of the foremost writers in the Arab world is still...

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

Divine Names is a unique contribution to understanding life and oneself on a deeper level: by learning to open to the Divine. It draws on original Arabic literature and on the author's many years of personal practice, teaching, and guiding others on their spiritual paths to healing, to becoming whole. It focuses on the use of the Divine Names in dhikr, individual meditations and healing practices.

Standing at the towering height of 6 ft 9 in, Ed Kemper could make for an intimidating figure. He meticulously planned out his crimes, and for years went undetected. This is the story of the so-called 'Co-Ed Killer', whose brutal murders shocked America. Over the course of a decade, he killed ten victims, including several young female students as well as his own mother. Offering rides to unsuspecting hitchhikers, he took them back to his place, raped them and then dismembered the bodies.

1940: Austrian refugee Karl Lang has lost everything—his country, his home, and his family. All that is left to him is a burning ambition to see the Nazis defeated. Desperate for work and a way to help the war effort, he finds the one place that will take a refugee like him: a supply steamer traversing a deadly path past enemy U-boats.

The new book censor hasn't slept soundly in weeks. By day he combs through manuscripts at a government office, looking for anything that would make a book unfit to publish-allusions to queerness, unapproved religions, any mention of life before the Revolution. By night the characters of literary classics crowd his dreams, and pilfered novels pile up in the house he shares with his wife and daughter. As the siren song of forbidden reading continues to beckon, he descends into a netherworld of resistance fighters, undercover booksellers, and outlaw librarians.

When the organizing committee for her upcoming high school reunion needs a caterer, Halia agrees to help out. Soon she's serving up her signature macaroni and cheese and famous chicken wings to a host of appreciative ex-classmates. Some folks have blossomed since graduation. Others, like manipulative Raynell Rollins, currently married to a former football star, haven't changed nearly enough. When Raynell is found dead the morning after the reunion, the role call of possible suspects could fill the school gymnasium. Extramarital affairs, mega-church scandals and sports secrets...

'Outstandingly weird and memorable' GUARDIAN 'Deliciously creepy' NEW SCIENTIST Fear never dies… Featuring stories from Susan Barker, J K Chukwu, Bridget Collins, Mariana Enríquez, Michel Faber, Lewis Hancox, Emilia Hart, Ainslie Hogarth, Robert Lautner, Adorah Nworah, Irenosen Okojie, Lucy...

Seventeen-year-old Mickey James III is a college freshman, a brother to five sisters, and a hockey legacy. With a father and a grandfather who have gone down in NHL history, Mickey is almost guaranteed the league’s top draft spot. The only person standing in his way is Jaysen Caulfield, a contender for the #1 spot and Mickey’s infuriating (and infuriatingly attractive) teammate. When rivalry turns to something more, Mickey will have to decide what he really wants, and what he’s willing to risk for it.

Ever wonder what goes into the creation of some of the best music ever recorded? Ever wonder how someone becomes an iconic professional who is universally admired and respected? Al Schmitt on the Record: The Magic Behind the Music reveals answers to those questions and more. In this memoir of one of the most respected engineers of all time, you'll see how a very young boy - mentored by his uncle Harry in New York - progressed through the recording world in its infancy, under the mentorship of Tom Dowd, in its heyday, becoming one of the all-time great recording engineers.