Showing results by narrator "Erik Synnestvedt" in All Categories

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results—and make you, the new manager, look good! In Bare Knuckle People Management authors Sean O’Neil and John Kulisek cut through the crap to show managers how to push their teams to success, not by following fluffy leadership training but by using the skills that got them promoted in the first place. Forget kumbayas or one-minute managing....

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.

No, it is not all in your head: life is stressful, and some lives more so than others. Yet people react to the same situations differently, and recognizing the difference between what we can control and what we can’t is crucial for stress management - and it is an awakening in and of itself.

A powerful and important new work that will help listeners develop their spiritual instincts and move from a life of fear to one of freedom. In seeking truth, success, and ultimately a happy life, there is no escaping fear; even while we may not always perceive it, fear is ever present. But what is it? What are we afraid of-really-and what can we do about it? These are the questions that Jeff Golliher answers in Moving Through Fear, a sensitive, personal, and wholly inspiring work of guidance.

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: slash marketing costs and boost profits by making your business as green and ethical as possible; easily turn your customers, suppliers, and even competitors into your unofficial sales force; understand how to turn business acquaintances into powerful joint-venture partners; cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing; and more!

Tony Little is the definition of the American dream. He’s a fitness icon, and the quintessential example of a self-made entrepreneur. But he didn’t start out that way. In There’s Always a Way, Tony relates his incredible rags-to-riches story—from a promising career in bodybuilding that ended with a car accident, a painful recovery, and years of self-pity, to an incredible new start as a self- made fitness icon, infomercial and TV shopping pioneer, and multi-millionaire.

Most companies talk about excellence, but what does excellence really mean? What specific attitudes and practices lead to excellence? Drawing on years of study and decades of experience, authors Harry Paul, John Britt, and Ed Jent have zeroed in on five core qualities of excellence. In this entertaining and enlightening book, they tell how to give and be your best in each of these five critical dimensions and foster excellence in your organization and in your life.

Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? How much can presidents really affect economic outcomes? Why does the stock market go up when employment declines? What's a "living wage?" Why do I feel so squeezed? If you'd like to know the answers to these questions, premier economist Jared Bernstein is here to help.

When young Gus LeGarde befriends a cranky old hermit in the woods who speaks to an Oneida Indian spirit named Penaki, he wonders if the man is nuts. But when Penni rattles tin cups, draws on dusty mirrors, and flips book pages, pestering them to find evidence to avenge her past and free her from earthly bondage, things change.

Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?

In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body.

Most of us graduate high school with a basic understanding of history, math, science, and literature, but when it comes to personal finance - arguably the topic that we use most in our daily lives - we feel lost or overwhelmed. No longer! Cast aside your fear of FICO scores and your confusion about credit cards, because Scott Gamm, founder of HelpSaveMyDollars.com and student at NYU Stern School of Business is here to help.

With phones ringing off the hook, constantly changing to-do lists, and increasingly complicated schedules, having a good memory has become more important than ever. Drawing on the latest research from cognitive experts and psychologists, 30 Days to a More Powerful Memory provides hands-on, practical strategies and exercises that anyone, young or old, can use to sharpen their memory - fast!

An inspiring audiobook from best selling Pulling Together author, John J. Murphy! Effective, passionate leadership requires many things. In this audiobook, we cover ten essentials. Every manager, CEO, school administrator and principal should listen to this audio. Leaders are like magnets. Their magnetic field is invisible but is responsible for the most notable property of a magnet: a force that pulls and attracts or repels.

Feeling uninspired? If you’re a creative professional - or just someone who’d like to be more creative in your work and daily life - look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality and even ice hockey, many of whom have never before been profiled in print.

YOU'RE THE BOSS.... NOW WHAT! GET THE MOST OUT OF YOUR EMPLOYEES WITH THESE 3 INDISPENSIBLE GUIDES. One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results - and make you, the new manager, look good!

You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much do you really know about Google's founders, Larry Page and Sergey Brin? Inside Larry and Sergey's Brain skips past the general Google story and focuses on what really drives these men and where they will take Google in the future.

Political gridlock in Washington…the lingering effects of the financial crisis…structural problems such as unemployment and the skills gap of our work force…the mediocre K-12 educational system. Are our best days behind us? Joel Kurtzman persuasively shows why all the talk about America's decline is not only baseless but dead wrong. Our best days, are, in fact, ahead of us.