Asking Questions The Sandler Way

Or: Good Question-Why Do you Ask?

By: Antonio Garrido, David Mattson - foreword

Narrated by: Bruce Mann

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking".

Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possible - even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, it's a powerful and extremely effective one.

This book is about not looking, sounding, or thinking like the average salesperson. It's about keeping barriers down and communication lines open. It's about getting to the right solution, faster, more efficiently, and with less stress. It's about asking the right questions, in the right way, at the right time, for the right reason. It's about asking questions the Sandler way.

©2017 Sandler Systems, Inc. (P)2020 Gildan Media

Warning it’s a computer reader!! Awful.

Impressive content however a computer program of some kind doing the reading. It’s unbelievably horrible.

Excellent book, awful narration

One of the best sales trading books I’ve ever read, and I’ve read it multiple times. Downloaded the audio book to listen while driving and internalize the principles more. The narration is god awful. I can tell if it’s a real person or an A.I system.

Just read the book

Sounds robotized

This is a great book, only thing is the narration sounds a little bit robotized, it would be amazing if sandler took the time to re-record this book with a different tonality and voice. thanks!

Buy the print version

Let me first start by saying… The content and material is absolutely freaking amazing!

I cannot overstate how much value I got from thecontent. In fact, the writing itself is fun and energetic while also being wildly informative.

HOWEVER… The performance and voice of this audible book is dang near unlistenable. I really thought the person doing this was a British AI. I suffered through five hours of it while on a long drive, and finally just had to give up. Seriously… How in the world does this person have a job doing voice work???

Save yourself suffering of listening to this person and just buy the book. The material is amazing, and I think this audible version is actually so bad that it risks doing damage to Sandler’s reputation. How many people aren’t learning from this material because of how hard it is to listen to?

Buy the book!
Don’t do this audible!

Trash narrating/good content

The narrator is practical joke bad. Is it some
sort of bot or AI? It doesn’t really make sense why they would go in this direction. The content of the books is great but the narrator sounds like he’s having mini strokes during the reading of it.