Quench Your Own Thirst

Business Lessons Learned Over a Beer or Two

By: Jim Koch

Narrated by: Jim Koch

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.

In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.

Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Critic reviews

<p>"Koch takes you into his confidence with an affable, gravelly voice, detailing lessons learned; frank stories of mistakes and failures; and thoughts on how a focus on quality, community, and innovation have propelled his work. You don’t have to be a hophead to glean insights, as Koch’s down-to-earth language, deadpan humor, and clear passion for beer help pull listeners in (his loving description of tasting the company’s signature Sam<br>Adams Boston Lager charmingly borders on the erotic). With short chapters and amusing anecdotes, <b>this is<br>an enjoyable listen for budding entrepreneurs, craft-brew drinkers, and anyone who enjoys learning the ins and outs of a unique industry.</b>" -<i>Booklist</i></p>

Great Quick Book

Didn't have to be a beer lover to enjoy this book. Jim Koch tells his story about the American Dream.

Excellent beer, Great book!

I've always loved Samuel Adams beer, and figured that Jim had a love for making it. Knowing that he narrated his own book makes it a little more special, to me. Very inspiring.

Thanks for what you've done for craft brewing, Jim.

fantastic

coming close to just starting it over to listen to it twice. Thank you Jim

Enjoying a cold one with Jim

Really great book. Being narrated by Jim Koch was great. He has a great sense of humor and some great insights on business and beer.

Great Story!

This book is not one that you want to read if you are looking for advice on starting or growing a business. While you may pick up some helpful insight here and there, it's not that kind of book. What it is is a real-life success story that recounts the good, the bad and the ugly of an entrepreneur starting and growing what would become an almost $1B business. Jim Koch narrates the book himself and talks in detail about his journey - including funny anecdotes along the way. He has truly gained my respect. I definitely recommend this book!