The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

By: Rener Gracie, Paul Volponi, Jocko Willink - foreword

Narrated by: Rener Gracie

Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives, including:

- The Pyramid Principle: the importance of investing in a strong foundation

- The Acceptance Principle: recognizing when it's better to yield than to resist

- The Pivot Principle: the value of changing your perspective to increase your effectiveness

- The Redirection Principle: using unfavorable circumstances to create favorable outcomes

Intended for both longtime fans and practitioners of jiu-jitsu as well as those completely unfamiliar with martial arts, The 32 Principles will help you take control of your personal and professional pursuits, supercharge your entrepreneurial spirit, and balance your relationships at work and at home.

Along with multi-award-winning author Paul Volponi, this book features contributions from more than 40 champion athletes, topflight coaches, and others who have benefited from the everyday life applications of these timeless jiu-jitsu principles.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Rener Gracie and Paul Volponi (P)2023 Ascent Audio

Problem solving in an ever changing world.

This book unlocks the potential within you by articulately giving names to the tools in your Swiss Army knife of life.

Thru inspiring stories and a wide array of profiles, Rener crafts a field manual to begin tackling any problem thrown at you… now.

I’ve had the opportunity to study the 32 principles on the mat, in hard cover form, and now reviewed again in audio format. Each having its own accolades, but this audio version, read by the author himself is a great morning mindset with a cup of coffee to set the tone for your day.

1 day at a time, 1 principle at a time. Soon you’ll find the days and principles working together in synergy weaving a life well lived.

It Works

Rener has written an easy to follow application to living and dealing with work, family, friends and what ever life throws your way. This is not just for the Jiu Jitsu practitioner but everyone can follow these 32 principles. I used it the other day when driving in LA traffic and I honked at a guy who pulled out in front of me. At the light he was angry and words were being exchanged. I thought maybe he is embarrassed by his mistake. I used the redirection principle by telling him, "just be careful man, I want you to be safe." Conflict avoided. There is even a cool QR code demonstrating a practical application. I read a lot of Self Development books and this is a must have.

BJJ Blue Belt Slump during the biggest Career Growth of my Life

I have had a very non linear blue belt journey and as I’m getting back to the mats and training for a half marathon, why not have BJJ while running. I never realized that I have been practicing during my hiatus as I moved to a very challenging position in my career. The 32 principles are applicable to all aspects of life and I’m excited to work on my learning and always asking questions.

The lessons, life stories, and inspirational people shared in this book is straightforward and engaging. Highly recommend.


Thank you for a powerful tool! Ossss!

Build on a Solid Foundation

This is a great book for people who want to think in concepts instead of specific techniques. The accompanying videos are a nice touch.

I love jiu-jitsu!!!

lot of good life applications 😊 good delivery

it wants me to write more words, I don't have nice right noelw