The Full Fee Agent

How to Stack the Odds in Your Favor as a Real Estate Professional

By: Chris Voss, Steve Shull

Narrated by: Steve Shull

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: You rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business.

Not anymore. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way. Every deal comes easier, with less stress and more profit. The tough conversations that used to haunt you become effortless. Your pipeline fills with repeat and referral clients—and you feel more authentic and balanced than ever before. It’s all thanks to one crucial skill, and this is the one book you need to master it.

Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives.

©2022, 2023 The Black Swan Group—Chris Voss and Steve Shull (P)2023 The Black Swan Group—Chris Voss and Steve Shull

My only regret is not reading this sooner!

The first time I listen to the audiobook, it threw me for a loop! I was offkilter for three months FOMO really kicked in. All of the lies I had believed seemed insurmountable. And he hit every one of them! A full commission in my market seemed unheard of, but the minute I shifted my mindset and started asking there was no pushback… and only I worked with those who saw me as the favorite, the last eight or so listings, I have not done a free consultation or even a CMA prior to signing an agreement. It does work, but I think I’ve listened to the audiobook, at least four times now and starting over. Next, I’ll go to my hardcopy and start highlighting and underlining because it takes time to implement all of it. :-) cheers.

Love it!

Excellent and helpful book for all real estate agents! I’m going to make my whole team read it.

Good advice for all businesses

Well thought out and presented. Have already put some into successful practice. Great book, highly recommend.

Nice conversation about commission

I was skeptical at first. but this actually gave some pretty nice conversation in handling some objections with confidence. chapter 8 is the most important one

The questions to ask!

I thoroughly enjoyed listening to this audiobook. It reminded me of the value, and how to convey my value as a real estate professional in the non-conforming way that we typically see today. 2024 will be a great business here for me by resetting the standards in my business.