The Agent's Edge

Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate

By: Jordan Cohen, Sylvester Stallone - introduction

Narrated by: Jordan Cohen, Eric Simon, Matt Lionetti

Read by the author with an audiobook-exclusive interview with Broke Agent Media’s Eric Simon and Matt Lionetti!

For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.

Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago, before transitioning to the luxury market. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales. Whether you’ve been in the business for decades, are just starting out, or somewhere in between, these strategies will work for you.

In this powerful and entertaining guide with a heartwarming forward from Sylvester Stallone, Jordan shows you how to set yourself apart from the competition to attract sellers and win listings. He walks you through every aspect of a successful listing presentation and includes examples and stories from some of the famous athletes and celebrities he has represented including NFL stars Aaron Donald and Marcus Allen, rock star Bret Michaels, WWE superstar The Miz, and many more. Jordan’s lessons apply to real estate agents of all levels and all companies and work in any market. Topics covered include:

• How to Win Every Listing Interview
• Marketing Yourself and Your Listings to Succeed
• Tapping into the Power of Social Media (featuring Broke Agent Media’s Eric Simon and Matt Lionetti)
• Strategically Putting the “Agent” in Real Estate Agent
• Turning Tired Old Techniques into Cutting Edge Strategies That Work
• The Big Pay-off That Makes Real Estate More than a Great Career

Real Estate Sales Master Class

I’ve been a RE pro for 20 years and feel like I just went through a master class on selling real estate. I had a listing presentation today and was literally listening to the book on the way to the appointment and I stole several nuggets and immediately incorporated those. Look forward to re-reading and implementing more!

Amazing stories from what seems to be an amazing person. Thanks Jordan!

Ps — Go RE/MAX!

Unquestionable Necessity for Real Estate Professionals!!

The Agent’s Edge is a supremely candid and eloquent exploration of Jordan’s amazingly successful business. His honest and earnest personality exudes from beginning to end. Anyone launching a career or working with as much determination and dedication for their clients as Jordan, will be thoroughly impressed by this truly bespoke approach to dominating a fiercely competitive business.

Thoroughly enjoyed this audio book

I thoroughly enjoyed listening to Jordan's journey to success as a real estate agent.
Proof that if you love what you do you'll never work a day in your life.

Definitely worth the buy!

This had so many actionable item! Thank you Jordan, I’ll definitely be implementing some of this in my business!

Absolutely a must read

This book is gold for all agents. I’ve read it several times and will share with everyone!