Trust Signals
Brand Building in a Post-Truth World
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Audible Standard 30-day free trial
Select 1 audiobook a month from our entire collection of titles.
Yours as long as you’re a member.
Get unlimited access to bingeable podcasts.
Standard auto renews for $8.99 a month after 30 days. Cancel anytime.
Trust Signals
Narrated by:
Jay Aaseng
Buy for $17.58
-
Narrated by:
-
Jay Aaseng
-
By:
-
Scott Baradell
What is a trust signal?
Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
- An accomplished and relevant biography
- Glowing praise from well-known people on the cover
- Five-star reviews on Amazon
- Acclaim on social media by people you follow
- Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.
©2022 Scott Baradell (P)2022 Scott BaradellListeners also enjoyed...
No reviews yet