Showing results by author "Martin Gjerløff" in All Categories

What do you do when the old map no longer works? In a time of upheaval, exhaustion, and inner fragmentation, Jung’s Red Book has become one of the most important works for readers searching not only for insight, but for meaning. In A Red Book for Our Time, Martin N. Gjerløff translates Jung’s visionary masterpiece into clear, compelling language for modern life. Exploring themes such as shadow, soul, symbol, individuation, crisis, and Active Imagination, this book shows why Jung’s descent into the unconscious still speaks powerfully to the dilemmas of our age. Blending depth ...

The Pharma Lovebrand Playbook shows how to do both—without hype, and without breaking the rules. Pharma is a three-stakeholder system: HCPs, patients, and payers, surrounded by an ecosystem that shapes trust every day—carers, pharmacies, advocacy groups, media, and social communities. Most strategies pick one audience and lose the others. They become compliant and invisible. Or engaging and risky. This book introduces a simple operating model that holds in a regulated world: Trust × Passion. You’ll learn how to build a Thought Leadership Platform that earns permission, creates ...

Step into the Gramsci Gap: the old world is dying, the new world is struggling to be born, and in the middle the “monsters” multiply. Not movie monsters, but the morbid symptoms we recognize everywhere right now: anxiety, cynicism, scapegoating, performative certainty, and the quiet disappearance of responsibility. A Brief Book About Crossing the Abyss is a short, vivid guide for leaders, teams, and thoughtful readers who feel the chaos of the AI transition and refuse to let technology become the goal. This is not another “AI productivity” book. It’s a human book about how to stay...

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

Do you ever feel stuck — repeating the same patterns, unable to move forward? Carl Jung believed that behind our struggles lie hidden forces in the unconscious: shadows we avoid, masks we wear, desires we repress, and dreams we ignore. Left unexamined, these forces hold us back. Faced honestly, they can set us free. A Year of Jung: 365 Daily Meditations for Shadow, Soul, and Self is your companion for this inner journey. Each day gives you: A carefully chosen quote from C.G. Jung A clear, practical reflection that makes his wisdom accessible A simple meditation or practice to bring ...

In 2026, there is one skill that separates relevant strategists from obsolete ones. It’s not AI usage. It’s not prompt tricks. It’s depth. AI hasn’t ruined strategy. It has exposed how shallow most of it already was. When everyone can generate clean decks, sharp copy, and endless output, surface thinking becomes visible — and replaceable. Shadow Prompting is the skill that stops the slide into sameness. This playbook shows you how to use AI to uncover what strategy usually avoids — and turn it into clear, defensible direction. Inside, you get: a practical Shadow Prompting ...

Become the most dangerous strategist in the room - without raising your voice. This book teaches you how to read strategic situations as plots, not problems. By recognising mythic patterns—pride, denial, overreach, cunning, collapse, renewal—you’ll articulate decisions in a way that cuts through noise and lands directly in the limbic system. Perfect for leaders and creators who want to influence faster, align teams, and see what others miss. Inside this book, you’ll discover how to: See the hidden plot inside any strategic dilemma Read human behaviour as pattern, not noise Use 14 ...

What if midlife wasn’t a crisis — but a rite of passage? For too long, we’ve been taught to fear aging: to fight wrinkles, chase youth, and deny the deeper call of the second half of life. Yet Carl Jung believed that later life holds a sacred purpose: the chance to integrate the Shadow, embrace the Self, and grow into the fullness of who we were always meant to be. Jung at Heart is a brief, light, and inspiring book about turning midlife into personal transformation. Drawing on Jungian psychology, timeless myths, and stories from Shakespeare, Tolstoy, and Dickens, it shows why the ...

Boards don’t fail because they lack information. They fail because they lose energy - and with it, momentum. Most boards begin the year with urgency. Then the plot changes. By mid-year, meetings turn into “status updates.” Risk becomes something to be “noted.” Strategy becomes something to “revisit.” And by Q4, the board sprints—making late decisions under pressure, paying a premium in attention, trust, and options. That pattern has a shape: the Board Activity U-Curve. The Boardroom Story is a practical governance method for breaking that curve—without pretending you can ...

Strategic Marketing Warfare: How to Fight, Endure, and Win in Markets That Never Stand Still Competition today isn’t polite. It’s a battle for attention, trust, and loyalty on fields that shift by the hour. Algorithms decide who is seen. Rivals attack from unexpected angles. Small players — armed with speed, focus, and culture — can now bring down giants. This book is a field manual for marketers, founders, and leaders who want clarity in the chaos. Drawing from timeless military strategy and modern business battles, it cuts through the noise to show you how to win — and keep ...

AI today is efficient but flat. It writes emails, updates tickets, and automates tasks—but it rarely resonates. Archetype Agents™ offers a new path: designing AI that embodies Jungian archetypes to give brands voice, depth, and soul. Blending psychology, mythology, and practical design, this book shows how to move from “coal” (ego-agents that process tasks) to “diamonds” (Archetype Agents™ that resonate with meaning). Through sector-based use cases—finance, healthcare, challengers, tech, and beauty—you’ll discover how archetypes like the King, Caregiver, Outlaw, and ...

Become the most powerful pattern-reader in the strategy room. Modern leaders struggle with the same invisible forces that shaped ancient stories: drift, denial, wounded pride, rebellion, renewal. Strategy fails when these forces go unrecognised — and accelerates the moment they become visible. Gods of Strategy gives you a new way to see what is actually happening in teams, markets, and cultures. In a world drowning in data, this book gives you perception. You don’t need to know mythology. You need two lines of a story — because the pattern is already inside you. Say, “This is ...

“The privilege of a lifetime is to become who you truly are.” Carl Jung said. Now what if you could walk beside Carl Jung for a year. Not through dense textbooks, but through short daily reflections that bring his ideas to life? The Daily Jung is more than a collection of quotes. Each day pairs a Jungian insight with a myth, fairytale, or cultural story that illustrates the lesson in vivid, memorable ways. From Pinocchio to Greek heroes to modern films, timeless tales become mirrors for your own journey. The format is simple: one page a day, readable in minutes on your phone or with ...

The Fundraiser's Playbook: Essential Techniques for NGO Fundraising by Martin Gjerløff is a practical guide that equips fundraising professionals with the necessary tools to excel in their roles. With years of experience as an executive coach, Gjerløff offers insightful strategies, tips, and techniques to help NGOs maximize their fundraising efforts. This down-to-earth book provides step-by-step guidance on building effective donor relationships, crafting compelling storytelling, implementing successful fundraising campaigns, and leveraging digital platforms. Whether you are a seasoned ...

ReCreativity is an inspirational guidebook for you to go down the less travelled paths in the creative process – whether you choose to take a two day trip into nature or just a journey for ideas hunting in your imagination, ReCreativity lays out six simple steps to take for finding insights and ideas and return with a renewed creative mind. The book is for marketing- and advertising professionals, creatives, designers, artists, educators and others, who in the modern day fast paced digital day and age are looking to find back to the original analogue ways to revitalize their brains ...

In "The Divine Algorithm - A Journey through AI's Seven Deadly Sins and Seven Cardinal Virtues," the author, psychotherapist, and executive coach Martin Gjerløff, invites readers to embark on an exploration of the intricate relationship between artificial intelligence and the human condition. In this thought-provoking primer, Martin Gjerløff delves into the realm of AI, unraveling its potential for both great good and immense harm. Drawing inspiration from the traditional concept of the Seven Deadly Sins and Seven Cardinal Virtues, he weaves together philosophy, technology, and ethics to ...

HERO: A New Map for Insightful Leadership When everything changes, the only foundation we can stand on is what never changes: the patterns of human nature, the archetypes in our collective unconscious, and the truths that emerge when leaders dare to look inward. In a world awash with data, dashboards, and AI forecasts, what’s missing isn’t more information — it’s insight. The kind of insight that doesn’t just explain what people do, but why they do it. The kind of insight that moves teams, markets, and cultures. In this groundbreaking book, strategist and executive coach Martin ...

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...