Brand It Like Serhant

Stand Out From the Crowd, Build Your Following, and Earn More Money

By: Ryan Serhant

Narrated by: Ryan Serhant

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch.

Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet.

·In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more.
·In Phase Two, you’ll learn how to deliver consistent content—realistically—by understanding social platforms and making the right choices for your work.
·And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.

Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter, Brand It Like Serhant is a textbook, classroom, and teacher rolled into one. From start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.

Critic reviews

Praise for BIG MONEY ENERGY

A Porchlight Books' Business Bestseller (January 2021)

“Big Money Energy is like a mentor for anyone with a big dream they want to make a reality! Ryan Serhant guides readers to find their confidence, overcome self-doubt, and exceed their own expectations.”
—Barbara Corcoran, NYT bestselling author of Shark Tales and Use What You’ve Got and Other Business Lessons I Learned from my Mom

"Serhant shows us it's not enough to just have goals, but to chase our dreams with a verve and joyous energy. Highly practical and infectiously fun."
—Mark Manson, NYT bestselling author of The Subtle Art of Not Giving a F*ck and Everything is F*cked

“This book isn’t just about changing your energy—it’s about taking control of your life. Big Money Energy provides an actionable blueprint that readers can use to create positive change now.”
—Mel Robbins, international bestselling author of The 5 Second Rule

“Big Money Energy is the ultimate primer for success. Ryan Serhant shows readers how to exude positive energy, own a room and make their biggest dreams a reality.”—Daymond John, NYT bestselling author of The Power of Broke and Powershift

“In Big Money Energy, Ryan Serhant shows readers that when positive energy is mixed with self-confidence and topped off with a heavy dose of hustle. . . anything can be achieved.”
—Sophia Amoruso, NYT bestselling author of #GIRLBOSS

"Inspiring."—Justin Klinger

"In his new book, Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions...[Serhant] gives his best advice for anyone who'd like to follow in his footsteps."—PEOPLE.com

Praise for SELL IT LIKE SERHANT

"Selling-your product, your service, even yourself-has changed more in the past 10 years than in the previous 100. That's why you need this book. Drawing on his incredible success selling real estate in one of the world's most pressure-cooker markets, Ryan Serhant offers smart, practical, modern guidance for getting, keeping, and serving customers and clients. Whatever you do for a living, you'll do it better if you learn to sell like Serhant."
—Daniel Pink, New York Times bestselling author of When and To Sell is Human

"Ryan Serhant is the authority on all things selling. If you want to sell more than anyone else, read this now."
—Gary Vaynerchuk, New York Times bestselling author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence ? and How You Can, Too

Inspiring and Easy to follow

Love it. The closing words spoke to my heart and now I’m more inspired than before. Thank you SERHANT

Ryan made me believe that I can accomplish anything

Loved his reading and the stories of real people with great brands . Ryan read with enthusiasm and humor and allowed me to see how I am my own brand

Masterclass on branding

Incredibly impressed by the organization, stories and essentially a blueprint on how to build a brand for any business. Very well executed. I learned a lot that I can take to build my business to the next level. Real world exercises that are easy to follow and actually make sense. Well done Ryan.

The Brand Bible

It’s refreshing to hear from the top Broker in the world on such a impactful need like branding! His tips and advice hits different because he’s doing it! I am now Ready..Set…Go!

very informative!

Your material is very good and the delivery is even better. I always like when an author reads their own book because they know what words and phrases to highlight.