Pay Attention!

How to Listen, Respond, and Profit from Customer Feedback

By: Ann Thomas, Jill Applegate

Narrated by: Tara Ochs

Make customer feedback work for your business.

Customers are speaking loud and clear through a myriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way.

Your company wins when you:

• Understand Customer Expectations
• Embrace and implement The RATER Factors
• Define who you are and what you offer
• Become E.T.D.B.W. (Easy To Do Business With)
• Connect with your audience in all mediums
• React appropriately and respond immediately to customer feedback
• Recover sincerely when things go wrong

All you need is to Pay Attention!

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2010 Performance Research Associates, Inc (P)2012 Gildan Media