Showing results by author "Kenrick Cleveland" in All Categories

In this fourth book in the Persuasion Force series, Kenrick Cleveland teaches you how to train and lead the thoughts of others by noticing their dominant sensory system through the words they use. This can help establish rapport very swiftly and place you in a position to lead them where you want them to go. The book provides methods and exercises for noticing, assessing and feeding back language relating to a person's favored sensory system, as well as how to put an opponent off balance by shifting sensory language. Finally, the powerful tools which are unspecified words are thoroughly ...

This seventh book of Kenrick Cleveland's Millionaire Mind-Set begins by answering a few questions that readers of the series so far have asked. Important considerations of expertise and credibility are covered, together with suggestions for a three year plan to completely turn your life around. Kenrick goes on to define both courage and fear. The single largest barrier to success with the skills taught in these books is not using them. Some people are afraid to do so; afraid of the consequences if they act. Kenrick demonstrates that possible consequences are never as bad as we imagine them ...

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

In this, the final book in the Millionaire Mind-Set series, Kenrick Cleveland guides you through the ways to ensure that you really have the mind-set of a millionaire and are assured of success. To this end, he teaches a masterclass in things that simply don't work. There are a lot of false assumptions about how to become rich and successful, but a quick study demonstrates that no multi-millionaires have ever used them. No one ever got rich these ways. Having shown you exactly what not to do, and what to avoid so that you don't waste your time, you will be clearly taught the principles that...

Breaking the Rules is the second e-book in the Dominating Discourses series. It continues its purpose in teaching you the ways to win in every conversation, discussion or presentation. All of us are constrained and confined by our own beliefs and preconceptions and don't even realise it. In these pages you will learn how to analyze the structure of your own presuppositions so that you can 'break the rules' and circumvent them, giving you an enormous tactical advantage in framing your argument. You will learn methods of swiftly and accurately analyzing the values which govern the decisions ...

In this twentieth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to manipulate emotional states and the use of anchors. Being emotionally involved with your product and having a genuine belief in it will really sell it for you and your own enthusiasm will affect your clients. You are taught how to manage the emotional state of your prospect, and how to deepen particular emotional states through elaboration. You are taught how to set anchors so that an elicited state can be recalled instantly. Kenrick shows how to set an anchor; how to increase its power and ...

This fifth book of Kenrick Cleveland's Millionaire Mind-Set deals with the kinds of problems we all must deal with sometimes, when there are blockages or behaviors within our own selves which inhibit our success or happiness. So far in this series of books, you have been shown the way to create your best universes so that you can find your path to success. But at some stage we all have to address the negatives which can hold us back and prevent us from achieving the success we desire. These often arise through experiences in our past when we were made to feel a certain way, small or ...

In this eighth book in the Persuasion Force series, Kenrick Cleveland reveals how to lead people to experience the emotions you want them to experience so that they will connect with your message. When making decisions, whether about buying something or about other matters, it is emotions, not facts which win the day. The skill of eliciting emotions is a persuader's best friend. Kenrick teaches a powerful set of strategies to use emotions to your advantage, and you will experience for yourself how powerful this can ve as you read the book and consider the strategies and the questions posed....

In this eighteenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the second batch of military patterns of persuasion and demonstrates how to bind thoughts. Military recruiters, who used the military patterns to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. New patterns are provided in this volume to follow on from the ones in Book 17. The book also shows how to use language patterns to bind ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion. He discusses the cultural importance of names and the significance that people place upon them when forming their identity. He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems. By leading ...

In this second book of Kenrick Cleveland's Millionaire Mind-Set, you'll be lliterally creating your personal universe. The book establishes a practical, step by step framework to completely restructure your life and your reality, your outlook and your goals, from the ground up. Taking snapshots of where you are right now that you can refer back to, the book's structure lets you actually see and experience the changes as they happen. You are taught how to define what it is that you want in a way that will make sure you achieve it, in an absolutely precise and detailed way, a way that creates...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. Those who have studied and learned to apply the strategies and principles of Kenrick's Persuasion Force series will find their skills elevated to a whole new level with this new series, which will transform them into a PERSUASION POWERHOUSE! This first, introductory book in the series gets you straight into the thick of the action with a new and more powerful and immediate way of using presuppositions to make your persuasion irresistible. The series ahead will reveal new and more ...

This eleventh e-book in the Dominating Discourses series concerns enhancing ethos, and how to base or boost an argument through your reputation or someone else's. It explains how to assure your listener about your good intentions, how to assert your authority and how to convince them that you are on the same wavelength. It also teaches strategies to help you recover in the event that you make a mistake. You will also learn how to persuade through the use of allusions and other strategies which serve to elicit emotions in your listener. Finally, you are shown how to avoid some of the factors...

This eighth e-book in the Dominating Discourses series teaches you how to recognize and use to your advantage no less than seven common cognitive biases. You are taught hot to deal with bait and switch tactics, an increasingly common method of trying to put someone on the wrong foot in a discussion. Not only will you become aware when someone is trying to do this to you, you will also be able to turn the tables and shut them down. You are taught methods to introduce peace and balance in the midst of disputes by carefully framing your words, following a fourfold framework. This can quickly ...

Leveraging Beliefs is the fourth e-book in the Dominating Discourses series. It teaches a lesson that is crucial to effective persuasion; when framing an argument, the facts don't matter. It's all about your listener's values and moral standpoint. Every person has their moral foundation, which guides their beliefs, their sense of self worth, and how they make their decisions. In this book, Kenrick Cleveland tells you how to elicit a person's values, determine their moral standpoint, and then frame your argument to appeal directly to their own deeply held convictions, an approach which will ...

This sixth e-book in the Dominating Discourses series teaches you how to recognise the language patterns whereby opponents will try to leverage specifics to undermine your argument. Learn how to recognize the pattern and completely avoid giving them the hook they need in order to gain advantage, whilst simultaneously repeating your own case. You can use the same language pattern awareness to successfully turn things around and overturn your opponents' arguments.. Memes are one of the most popular features of contemporary popular culture, short pithy statements and slogans which people rally...

This thirteenth e-book in the Dominating Discourses series concerns appeals to emotion in order to win an argument. It is through appealing to emotion that people may be swayed by an argument which appeals to their sense of justice, of what is right and wrong, instead of relying upon facts. The way in which emotional appeals are constructed and framed are carefully analyzed, so that you can recognize when the emotional comparison is relevant or when it is fallacious. Thus, you can structure your own arguments robustly and be armed to recognize and challenge your opponent's fallacious ...

This twenty-second – and final – e-book in the Dominating Discourses series takes a look at shaping the context of your persuasion and effectively steering people's emotions and beliefs so that their opinions follow. The book begins with a look at appeals to flattery and how to successfully use these to influence someone, without appearing like a flatterer. We then explore different models of framing, in which the context of a discussion can be effectively set and maintained, ensuring it runs in the desired direction. The book concludes with guidelines and examples for framing issues ...

In this twenty-second book in the Persuasion Force series, Kenrick Cleveland shows the reader how to alter the intensity of someone's experience by amplifying or diminishing the submodalities, thus making them easier to persuade one way or the other. You are taught the various submodalities of the sensory systems, so that you can scale these up or down via your languaging to change a listener's experience and emotional response. It is explained how to use these methods to completely change the way people feel about things. Crucially, you are then shown how to make these changes permanent. ...

In this fifteenth book in the Persuasion Force series, Kenrick Cleveland talks about the language of beliefs. He explains the difference between beliefs and truths, and demonstrates that beliefs shape the way we think. By leveraging a person's beliefs in your argument, it becomes a whole lot more compelling to them. This book concerns itself mainly with implied cause and effect. The language pattern is constructed to imply a direct relationship between what you are saying and what you want the person to believe. This is done by using the same speech patterns that someone uses when they ...